How do you define a new category of drinks whilst creating a pioneering new brand?
The innovative Cold Press category had little awareness and even less consumer understanding. Our role was to define Botanic Lab as a confident and credible brand amongst the plethora of copy-cat and lower quality competitors.
Our strategic approach was to firmly establish Botanic Lab as the only credible option. With the high price point, we needed to focus on
the more affluent audience.
By focusing on the brands’ unique knowledge, passion and craft, we created the ‘Pioneering Nutrition’ positioning to capture the true
essence of the brand. This was expressed through its visual identity to further cement and express its personality.
The brand launched in the UK and instantly gained
trust and respect within the category with features in the media including Monocle, Grazia, The Sunday Times and Wallpaper.
Botanic Lab is now available in Waitrose, Albion,
Whole Foods and All-Bar-One.
What we did
- Brand strategy
- Strategic roadmap
- Brand narrative
- Visual identity
- Brand imagery
- Social & content strategy
- Guidelines and toolkit.
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