US
Disaronno 2018-05-24T19:58:31+00:00
Disaronno wears etro
Disaronno wears etro
Disaronno wears etro
Disaronno wears etro
Disaronno wears etro
Disaronno wears etro

Disaronno
How do you guarantee that your brand launch is as illustrious as your guests?

Challenge

Disaronno Wears Etro was the fourth gorgeous installment of the limited edition “Disaronno Wears” line, a spectacular rolling collaboration with quintessential Italian fashion houses.

Disaronno needed a launch party to introduce their beautiful new bottles to top bartenders and nightlife influencers in Los Angeles. And this being a partnership with world-renowned designers, they had to be certain that their event was worthy of their esteemed guests.

Solution

We concocted two opulent, VIP holiday events, surrounding high-profile guests with the unmistakable luxury of Disaronno. Setting the tone with captivating displays of the new bottles by our mixology bar, we added a custom cigar rolling station for guests to enjoy with their cocktails.

Following a photo op at our “paparazzi spot”, guests sampled an exquisite menu curated by our specialist chef. He remained on-site to discuss selections and personally oversaw the creation of each dish.

Guests had a night to remember, and Disaronno were thrilled, inviting us to handle their full event program for 2016.

Outcome

30+ bloggers and 50+ lifestyle influencers attended; over 4M organic media impressions

What we did

  • Nightlife analysis
  • Event creation
  • Brand experience

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