How do you guarantee that your brand launch is as illustrious as your guests?
Disaronno Wears Etro was the fourth gorgeous installment of the limited edition “Disaronno Wears” line, a spectacular rolling collaboration with quintessential Italian fashion houses.
Disaronno needed a launch party to introduce their beautiful new bottles to top bartenders and nightlife influencers in Los Angeles. And this being a partnership with world-renowned designers, they had to be certain that their event was worthy of their esteemed guests.
We concocted two opulent, VIP holiday events, surrounding high-profile guests with the unmistakable luxury of Disaronno. Setting the tone with captivating displays of the new bottles by our mixology bar, we added a custom cigar rolling station for guests to enjoy with their cocktails.
Following a photo op at our “paparazzi spot”, guests sampled an exquisite menu curated by our specialist chef. He remained on-site to discuss selections and personally oversaw the creation of each dish.
Guests had a night to remember, and Disaronno were thrilled, inviting us to handle their full event program for 2016.
30+ bloggers and 50+ lifestyle influencers attended; over 4M organic media impressions
What we did
- Nightlife analysis
- Event creation
- Brand experience
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