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Creating Memorable Experiential Events

Experiential events are all the rage these days. From immersive pop-up installations to interactive brand activations, these events have taken the marketing world by storm. So, what exactly is an experiential event? And why are they so important? In this article, we'll dive deep into the world of creating memorable experiential events and explore the

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alb

November 7, 2023

CPG Marketing Trends for 2024

In the fast-paced world of consumer-packaged goods (CPG) marketing, staying ahead of the trends is key. As we look ahead to CPG marketing trends in 2024, exciting developments are on the horizon that will shape the industry in innovative ways. From the rise of artificial intelligence (AI) to the evolving impact of content and social

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alb

November 7, 2023

Retail Sampling: Maximizing Benefits & Results

Retail sampling can be a powerful tool for CPG businesses looking to engage with their target audience and increase sales. By strategically offering products to potential customers, retailers can create a memorable experience that can leave a lasting impression. In this article, we will explore the concept of retail sampling, its effectiveness, and how you

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alb

November 7, 2023

Field Marketing: Innovative Tactics for Beer, Wine & Spirits

Field marketing plays a crucial role in promoting beer, wine, and spirits brands. It is a powerful marketing tool that enables brands to interact directly with consumers in a targeted and engaging way. Understanding the significance of field marketing in the alcohol industry is key to developing effective strategies that can drive brand awareness and

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alb

November 7, 2023

CPG Agencies: Finding The Right One For Your Brand

In today's competitive business landscape, it is crucial for consumer packaged goods (CPG) companies to find the right agency partner that can help them navigate the ever-changing market. CPG agencies play a vital role in assisting businesses in developing and implementing effective marketing strategies, brand positioning, and consumer engagement initiatives. To make an informed decision

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alb

November 7, 2023

Experiential Marketing & Sampling: Maximizing for CPG

By creating immersive experiential marketing campaigns that allow consumers to interact with their products and brand, CPG companies can leave a lasting impact and create a memorable connection. Understanding Experiential Marketing Experiential marketing, also known as engagement marketing or event marketing, is a strategy that focuses on creating unique experiences for consumers. Instead of relying

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alb

November 7, 2023

Maddy’s Favs-Brave Robot: Ice Cream of the Future

I’ve tried almost all of the dairy alternatives when it comes to ice cream - almond or oat, cashew or coconut – and I must say, they usually don’t hit the sweet spot the way a typical, creamy, dairy-based ice cream does. It leaves you with a feeling of wanting more. There is just something

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alb

November 7, 2023

Maddy’s Favs- Mortal Kombucha

Have you ever walked into a grocery store or restaurant and been too overwhelmed to make a decision on what you want? Why does there have to be so many options for ketchup? Why do I need to decide between 4 different types of flour tortillas for taco night? How do I even choose? While

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alb

November 7, 2023

This is what you need to know about conscious consumerism (ALB Presents)

Key takeaways Over the past several decades, consumers no longer simply consume. They expect more out of products and the companies make them. Conscious consumerism is on the rise, and brands need to adapt. Physical environment matters when it comes to shaping human behavior. When it comes to corporate culture, there are fascinating differences in

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alb

November 7, 2023

Bravery and living your brand purpose (A Little Bird Presents)

Key takeaways Brand bravery is a topic we discuss a lot at A Little Bird, as companies struggle to feel confident in embracing a “larger purpose” (more…)

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alb

November 7, 2023

Micro-influencers rule at Coachella (A Little Bird Presents)

Key takeaways Celebrity endorsements have made way for Instagram influencers, who are now making way for micro-influencers, as a prime way for brands (more…)

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alb

November 7, 2023

How brands sabotage their purpose (A Little Bird Presents)

Key takeaways Cause-driven marketing is meaningless unless corporate actions are aligned. But the truth is, in seeking authentic messaging, many brands are revealing (more…)

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alb

November 7, 2023

When marketing strategy meets design (A Little Bird Presents)

Key takeaways: A siloed marketing strategy is no longer viable. To stay competitive, agencies need to embrace a place where marketing “strategy meets design.” (more…)

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alb

November 7, 2023

Breathing life into legacy brands (A Little Bird Presents)

Key takeaways: Legacy brands like Budweiser are using experience marketing to connect with younger generations and revitalize brand perception. Taking experiences to the next level is a part of most experiential brainstorms, and many brands are finding success in incorporating a travel or retreat element. DNA testing service 23AndMe demonstrates how service brands can use

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alb

November 7, 2023