JBL
How do you spotlight your brand while nurturing an important partnership?
Through their long-time partnership with Toyota, Harman had a great opportunity to get their JBL brand in front of a vast new segment of consumers. They wanted an explosive multi-channel engagement strategy. But they also wanted to strengthen their relationship with Toyota.
The Solution
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We developed a multi-faceted campaign including an immersive “Dare to Listen” brand experience, content/consumer engagement initiatives, social media, sponsorship media and a large experiential footprint at the 2017 Toyota Texas Fest. We enabled the JBL premium audio option (available in all Toyota models) to speak for itself, playing from JBL-equipped Toyota vehicles at the event.
What We Did
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Brand Partnership
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Campaign Creation
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Asset Development
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Sponsorship Media
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Content
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Brand Experience
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Consumer Engagement
