Working with a number of footwear brands within Wolverine Worldwide, we were tasked with changing the perception of the Sperry brand. Globally recognised as the shoe for sailing, our challenge was to reach a younger generation to show Sperry Topsiders as contemporary summer shoes.
Our approach helped move Sperry away from the expected boating references. Working with illustrator, Jon Contino, we created a socially amplified in-store experience to deliver reach, sales and the spirit of summer travel.
The installation became the most socially posted Citadium retail unit in summer 2016, with a sales increase of 75% and is now a central feature of the global retail platform for Sperry.
What we did
- Campaign strategy
- Campaign identity
- Digital and retail activation
- Global toolkit
- Brand training.