When people commit to a healthier lifestyle, soft drinks tend to be one of the first things that they eliminate from their diet. Needless to say, this does not bode well (more…)
brand experience agency
Key takeaways: While brands might be eager to connect with a specific gender through gender-based marketing campaigns, creating campaigns for women that are built on stereotypes can backfire. In vying for Millennials' attention, many brands are missing the mark by neglecting their younger counterparts, Gen Z, who hold significant purchasing power. Beauty brands, which as…
For any business, marketing is essential. For start-ups, many prioritize digital, as the nature of the platforms offers a democratization of access to an audience. Digital marketing (more…)
Social media influencers have made their way into the mainstream of brand marketing and advertising. Their posts fill millions of timelines all over the world, with carefully curated (more…)
This week’s key takeaways: Designing an inclusive marketing campaign is more successful when it is developed by diverse marketing teams. Social media promotion doesn’t have to stay online. Using traditional marketing methods to bring awareness to digital can boost exposure. The majority of word-of-mouth is still talking place off-line, despite Yelp and other online recommendation…