Social media influencers have made their way into the mainstream of brand marketing and advertising. Their posts fill millions of timelines all over the world, with carefully curated (more…)
experiential marketing
Key takeaways: Marketers need to expand their focus beyond short-term brand building to include sustainable, long-term brand growth. This is better achieved through embracing a combination of customer experience marketing, technology, consumer centricity, and other innovative strategies. Even with social media influencers' increasing impact on consumer behavior, the data show that celebrity endorsements still have…
Key takeaways Several global companies are ditching brand sponsorship and producing their own proprietary live events. Like traditional brand activation, these boost brand affinity and achieve marketing objectives, but they also serve as an additional revenue stream. Dominant brands are acquiring symbiotic start ups that improve their value proposition, marketing capabilities, and/or customer experience. Delivering…