Each year, brands are allotting more of their marketing budgets toward brand activation. In fact, a study recently found that “a growing number of marketers expect to allocate (more…)
pop-up retail
Key takeaways: Pop-up retail is far from trendy. It is a key consumer engagement strategy that can have multi-faceted benefits for a brands. During a brand activation or in a brick and mortar environment, merging digital and physical engagement allows for the best user experience. While Millennials love travel, experiences, and authenticity, for many in…