A Little Bird

News & Insights

CPG marketing strategy, campaign spotlights, and brand-building thinking from our team.

Trashy Mother Earth brand activation in Illinois

What a CPG Marketing Agency Does (and When a Brand Needs One)

CPG 7 min read · Feb 12, 2026
Brand ambassadors sampling Proper Wild energy shots on the beach during a CPG street team marketing activation

Street Team Marketing for CPG: The Brand Activation Playbook + ROI Tracking

Brand Activation 16 min read · Nov 26, 2025
CPG founder in a discovery call meeting with a one-stop consulting partner

Why CPG Founders Are Choosing One Partner Over Many

Strategy 6 min read · Sep 25, 2025
Brand ambassadors pouring wine samples at a Franciscan Estate brand activation tent

Why Brands Should Reinvest AI Savings Into Brand Experiences

Strategy 7 min read · Jul 7, 2025
Brand ambassadors sampling MadeGood snacks with fans outside a stadium as part of a social advertising and community campaign

Turning Content into Community: What Sets Our Social Advertising Agency Apart

Social Media 6 min read · Jun 14, 2025
Friends posing inside a colorful immersive light installation at a branded social media activation

Proven Instagram Marketing Strategies: Insights from Leading Brands

Social Media 8 min read · Jun 6, 2025
Group of friends posing together at a branded social media activation wall

How the Best Social Media Marketing Agencies Deliver Campaigns That Drive Real Results

Social Media 7 min read · May 26, 2025
Friends posing at a branded Ocean Spray x Mean Girls street cart activation in New York City

How Content Marketing in Social Media Builds Community, Drives Action, and Delivers Value

Social Media 7 min read · May 26, 2025
Couple sampling Remedy Kombucha together at a branded outdoor engagement activation

Challenges Using Brand Engagement Marketing & How to Meet Them

Brand Activation 10 min read · Dec 13, 2024
A Little Bird team celebrating with wine at the Franciscan Estate x Heritage Fire Festival brand engagement tour

Brand Engagement Strategy That Works: 5 Examples

Strategy 14 min read · Dec 5, 2024