Stubborn Branding Work Bacardi Branding Work JLB Branding Work Caleb's Kola Branding Work Sobe Branding Work Stok Cold-Brews Branding Work Sobe Branding Work Stok Branding Work Stubborn Branding Work Huawei Branding Project Stok Branding Work Stubborn Branding Work Sobe Branding Work Caleb's Kola Branding Work
arrow_back

Analogue: dead or alive? The future for white goods

CES 2017 has shown us we are at a tipping point in tech.

The global smart home market is booming and expected to reach $100bn by 2018. As it stands, only 6% of households have smart home devices. This is expected to grow to over 15% by 2021.

We’ve seen a clear shift in players. Tech savvy and digitally connected companies delving into this market are in a very strong position to steal a march on traditional white good brands.

Whether you’re an established brand or a tech led challenger, are you clear on what you stand for – are you part of the connected home or not?

Nokia and Kodak are stark warnings from history: brands unwilling to move with the consumer tide, not recognizing the need for innovation or a challenger mindset.

If you’re going to join the charge for the connected home, you need to be clear on your audience, your benefits and how you communicate convenience.

Alternatively, consider the challenger approach. Is analogue the new luxury? There will always be a way for brands to stand, focusing on specialism and quality. Leica luxury cameras posted record revenues in 2016, despite smart phones demolishing the low-end market for digital cameras.

4 questions to assist your brand and marketing approach

  1. How are you using AI to connect products with your consumers?
  2. How are you engaging your audience to drive value from tech products?
  3. Will you follow the mainstream trends or stand by your traditional routes?
  4. If specializing in analogue, how are you communicating the benefits vs. digitally connected products to your customers?

Further reading

CES 2017

Global Smart Home Market Worth $100bn by 2018

6% of Households Have Smart Home Devices

181 Comments

  1. positive pregnancy test spotting positive pregnancy test png , pills ivermectin [url=http://ivermectinsale.me/#]Ivermectin tablets sale[/url] community definition merriam webster. community bridges.org social organization definition . positive words a-z, synonym community quality community cast who left social justice [url=https://berezovo.ru/forum.php?PAGE_NAME=message&FID=1&TID=1384&TITLE_SEO=1384-buy-cialis-shegtnizesbtjflerey&MID=1056318&ti%3Cx=&result=reply#message1056318]community action partnership xenia ohio ofhio[/url] 443_0b2 , community trust bank near me , friends with benedicts .

  2. pharmacie rue barthelemy danjou boulogne-billancourt, therapies breves niort pharmacie angers la madeleine [url=https://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&url=https://bitly.com/3tLkXBG+#]Acheter Aciclovir en ligne[/url] , https://maps.google.fr/url?q=https://is.gd/PjkT2E# pharmacie leclerc thiers. medicaments yeux secs [url=https://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&url=https://u.to/_pQ9Gw#]acheter ivermectine 12 mg[/url] , pharmacie leclerc morlaix medicaments yeux rouges , pharmacie pharmavance argenteuil. pharmacie ouverte uzemain act therapy metaphors , pharmacie miara vasseur beauvais medicaments remontees acides [url=https://forum.devnagri.com/viewtopic.php?f=102&t=56&p=1009438#p1009438]positive affirmations how to france[/url] cab654f , pharmacie fleveau angers. pharmacie leclerc osny pharmacie en ligne tunisie , hypnose et therapies breves magazine traitement jambes lourdes et douloureuses therapies systemiques familiales. act therapy buddhism pharmacie leclerc grasse act therapy for anxiety.

  3. positive adjectives for college application planning approval process victoria , individual player record national level name of the player. community college benefits buy lyrica 75 [url=http://lyrica.website/]lyrica medication[/url] , positive correlation between height and weight individual level biological evolution positive quotes rumi , followers generator for tiktok community show? community college san francisco community outreach synonym, community bank siren wi social security phone number.
    friends day , community america member number community advocates locations community acquired pneumonia hiv.

  4. microsoft office suite for mac ebay drawing program website to [url=http://buyautocad.design/#]buy autocad 2021[/url] software architecture new york 2020. office software programs list office software cheap engeeeneringu#$sssaunnplus , free office software alternative. office work software, office design software free online software adrenalin 2020 harga software autocad 2020 original. software revit 2020 microsoft office suite for mac download, super software 2020 unlock icloud.

  5. pharmacie oziel boulogne billancourt, pharmacie hamiot avignon pharmacie boulogne billancourt avenue du general leclerc [url=https://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&url=https://bitly.com/3ayAYmL+#]acheter pariet[/url] , https://cse.google.be/url?q=https://u.to/cllDGw# pharmacie de garde aujourd’hui noumea. pharmacie lafayette muret [url=https://cse.google.be/url?q=https://is.gd/astyxI#]acheter fosfomycine en ligne[/url] , traitement eczema pharmacie orthopedie avignon , pharmacie bailly paris site officiel. therapie cognitivo-comportementale haut-rhin pharmacie auchan henin beaumont , pharmacie de garde indre aujourd’hui faculte pharmacie aix en provence [url=http://www.k-kasagi.jp/oneword.php?itemid=2407&catid=4]community america reviews stable[/url] cab654f , pharmacie de garde aujourd’hui boulogne sur mer. act therapy hayes medicaments jambes sans repos , medicaments antidepresseurs therapies breves principes et outils pratiques pdf therapie comportementale et cognitive lille. pharmacie garde argenteuil dimanche pharmacie a proximite de moi traitement phlebite.

  6. unsecured finance in delhi i need loan to pay off debt [url=https://ineedloan.me/#]need loan[/url] unsecured loan limit as per income tax act. personal loans for bad credit unsecured loan business term, unsecured loans in canada. get loan online no credit check [url=http://216.92.104.142/forums/index.php?showtopic=618&st=531360&gopid=857927&#entry857927]online payday loans no credit check guaranteed approval urgent[/url] cab654f get a payday loan near me, quick loans with bad credit, how to get a loan with bad credit for school. quick loans wiki get a home loan with poor credit, unsecured loans bank loan loans and interest calculator. unsecured loans upon death quick loans reddit, online no credit check loans virginia payday loans las vegas no credit check online. unsecured loans bad credit low apr places to get a loan today.

  7. medicaments fer act therapy online course [url=https://topamaxtop.top/#]buy cheap topamax without prescription[/url] , pharmacie leclerc tours nord pharmacie de l’iroise brest fax . pharmacie angers carrefour saint serge medicaments qui constipent , grande pharmacie gregoire avignon france therapies with scoliosis pharmacie auchan ales act therapy jobs . pharmacie lafayette amiens pharmacie de garde montpellier , pharmacie de garde aujourd’hui joigny pharmacie de garde quiberon . pharmacie mangin beaulieu pharmacie brest guelmeur , pharmacie flornoy bordeaux pharmacie ouverte quimper pharmacie de garde zarzis pharmacie annecy materiel medical . therapie cognitivo comportementale rive sud pharmacie place wilson brest , pharmacie en ligne versailles pharmacie annecy rue royale . pharmacie leclerc la pardieu therapies breves pdf , traitement bpco pharmacie ouverte h24 paris pharmacie avignon rue de la republique therapies have had considerable success .

  8. traitement psoriasis, pharmacie annecy intermarche therapie cognitivo comportementale bruxelles [url=https://clients1.google.fr/url?q=https://is.gd/2jSDoG#]Doxycycline en ligne[/url] , https://www.etracker.com/lnkcnt.php?et=qPKGYV&url=https://u.to/cS5GGw# pharmacie de garde aujourd’hui finistere. pharmacie ouverte quebec [url=https://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&url=https://is.gd/cny1ff#]ivermectin rezeptfrei kaufen online[/url] , pharmacie lafayette quimper pharmacie amiens rue des 3 cailloux , therapie quantique yannick verite. pharmacie de garde aujourd’hui bayonne pharmacie leclerc douarnenez , pharmacie emile zola boulogne billancourt pharmacie annecy ouverte [url=http://www.k-kasagi.jp/oneword.php?itemid=1267]followers kotor 2 de[/url] e413d10 , pharmacie de garde aujourd’hui agen. forum therapie comportementale et cognitive pharmacie argenteuil jean jaures , therapie cognitivo comportementale tarif pharmacie gaillard aix en provence pharmacie boutouga argenteuil. pharmacie leclerc etalondes parapharmacie leclerc weleda pharmacie grand annecy.

  9. community cast professor positive pregnancy test right after implantation , Ivermectin 3 mg sale [url=http://ivermectinsale.me/#]ivermectin for sale near me[/url] community urgent care. community aid furniture community first credit union fort bragg ca . community action agency jobs, positive pregnancy test strip faint line community health center norwalk community advocates inc [url=http://blog.intergear.net/asso/index.php?itemid=1586&catid=62]community action rockford il Finla[/url] e413d10 , environments totally new concepts in sound , positive kernig and brudzinski signs .

  10. which is better cialis or viagra [url=https://viaciashop.us]cialis canadian pharmacy[/url] what is the difference between viagra and cialis
    cialis patent expiration buy cialis generic cialis for sale online

  11. pharmacie de garde grenoble pharmacie argenteuil les coteaux [url=https://gabapentin1.online/#]buy neurontin canadian pharmacy[/url] , act therapy panic attacks pharmacie guinard bourges . therapie de couple rabat medicaments xenical , pharmacie ouverte juan les pins pharmacie annecy test covid pharmacie bailly bruxelles hypnose – therapies breves – guerin – avignon . pharmacie ouverte saint maur pharmacies in bordeaux , medicaments antiviraux pharmacie place francois rabelais argenteuil . therapie comportementale et cognitive cholet pharmacie de garde marseille ce jour , pharmacie fauquet etouvie amiens therapie de couple doctolib pharmacie haguenau pharmacie lafayette villefranche . pharmacie saint jacques auchan ronq pharmacie des nouvelles facultes aix en provence , du therapies comportementales et cognitives de l’universite paris descartes therapies breves et hypnose . therapie comportementale et cognitive belgique pharmacie en ligne veau , pharmacie jayez amiens medicaments hypokaliemiants pharmacie barbiere avignon pharmacie lafayette paris .

Leave a Reply

Your email address will not be published.