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In many ways, modern marketing has shifted away from a product-centric approach to one that is customer-centric instead. That’s one reason why more brands are integrating engagement marketing strategies into their customer interactions. Engagement marketing creates value for customers by speaking with them, not at them, involving them in the brand experience itself.

The days of transactional relationships with customers are gone. Today, long-term business success requires offline and online consumer engagement. Your customers expect you to connect with them through reviews, events, and other touchpoints. This article looks in-depth at the reasons why brand engagement matters.

Customer engagement strategies create positive brand experiences that keep customers connected to your business. Customer engagement can turn prospects into buyers and buyers into loyal customers — maybe even brand advocates. But, what role does customer support play? By integrating customer service with your customer engagement strategies you can build loyalty and enhance satisfaction to boost brand engagement. This article discusses the importance of ensuring that your customer service strategy is included in your broader customer engagement strategy, and how to integrate the two effectively.

A brand activation agency can support your success with customers throughout the year. But, with Halloween fast approaching, we thought we’d round up some brand activations that did well (treats) and those that fall more in the tricks category. Both can help your business understand what to do and how a brand activation agency can support positive change.

Throughout history, people have come together in communities. In these places, we enjoy a sense of belonging and find support and identity. A community might give us purpose or motivate our growth. People can find their communities in many places, and many brands have devoted time and effort to developing ecosystems that offer people these same benefits. This article explains how businesses can power their customer engagement strategy by creating community.

The events industry market is poised to nearly double in value over the next decade. According to Allied Market Research, the industry’s $438.8 billion in 2023 will reach $819.1 billion by 2035. This momentum isn’t entirely attributable to experiential marketing alone. Still, it demonstrates the potential for impact for those brands that partner with an expert team to create interactive and immersive experiences that connect with their customers.

Product sampling is one of the oldest marketing tactics, yet it remains powerfully relevant in 2024. With an abundance of different products to choose from, consumers want to know what tastes good, smells delicious, feels right, or works great - before they buy. Your business may already incorporate product sampling into your experiential marketing strategy, or maybe sampling has not been a part of your approach. But whether you are on “Team Sampling” or not, here we share the top signs that your brand may benefit from product sampling and why a product sampling company could make this strategy well worth the investment.

Roughly 29% of brands use experiential marketing to connect with consumers on a deeper level. Many of these brands rely on experiential marketing companies to make this connection, but often businesses can struggle to find the right partner to bring their campaign to life. Here are strategies to help you identify the best experiential marketing agencies for your needs.

You want to connect with customers. But you don’t want to settle for a transactional relationship. You want an emotional link. Customer engagement builds that emotional connection with your target audience, which can lead to brand loyalty, customer satisfaction, and repeat business. This article explores what customer engagement is, its significance, and provides examples of how top brands achieve it.

As an experiential marketing agency, we often talk about the many advantages of pop-up shops, product sampling, and brand activations.

Brand activation companies help your business build brand loyalty and engagement with target audiences. Learn how to activate a brand and what to expect.

Learn how to build a successful experiential marketing strategy for your brand that’ll help you connect with your customers more effectively than ever before.

Top brand activation examples can help your business understand how this experiential marketing makes an impact on customers. Learn more about what works.

In today’s saturated marketplace , A Little Bird’s unique product sampling solutions will propel you ahead of the competition.

This article’s top experiential marketing examples can help you think how to grow consumer engagement. Learn about this important marketing approach in action.

Learn about the types of services an experiential marketing company, such as the team here at A Little Bird, does for all its clients to help provide a better outreach and brand experience for them.

In 2024, experiential marketing is one of the most important and successful ways to reach your audience. Learn about its different types and how to implement it in your business.

A product sampling agency helps get your consumer product goods in the hands of your audience. How do you find the right one? What can you expect? Find out.

If you’re tasked with building or growing a brand, you’re certainly not alone. As technology continues to take center stage in our lives, the modern world seems to have gotten smaller. Companies compete with one another from across the globe, which presents a massive challenge for marketers. Brands have dozens of marketing channels, tactics, and

By creating immersive experiential marketing campaigns that allow consumers to interact with their products and brand, CPG companies can leave a lasting impact and create a memorable connection. Understanding Experiential Marketing Experiential marketing, also known as engagement marketing or event marketing, is a strategy that focuses on creating unique experiences for consumers. Instead of relying

In today's competitive business landscape, it is crucial for consumer packaged goods (CPG) companies to find the right agency partner that can help them navigate the ever-changing market. CPG agencies play a vital role in assisting businesses in developing and implementing effective marketing strategies, brand positioning, and consumer engagement initiatives. To make an informed decision

Retail sampling can be a powerful tool for CPG businesses looking to engage with their target audience and increase sales. By strategically offering products to potential customers, retailers can create a memorable experience that can leave a lasting impression. In this article, we will explore the concept of retail sampling, its effectiveness, and how you

Experiential events are all the rage these days. From immersive pop-up installations to interactive brand activations, these events have taken the marketing world by storm. So, what exactly is an experiential event? And why are they so important? In this article, we'll dive deep into the world of creating memorable experiential events and explore the

Despite all of our differences, there is no doubt that at our core we all have something in common. We are human beings. As Aristotle once said, we are “political (more…)

Today’s emerging brands and startups are tasked with getting an immense amount right. For the past few decades, the world has been operating on fast forward, and (more…)

Artificial intelligence is improving how companies interact with customers by seamlessly creating efficiencies and delivering an improved brand experience. (more…)

In the fast-paced world of consumer-packaged goods (CPG) marketing, staying ahead of the trends is key. As we look ahead to CPG marketing trends in 2024, exciting developments are on the horizon that will shape the industry in innovative ways. From the rise of artificial intelligence (AI) to the evolving impact of content and social

Modern consumers expect more of the companies they buy from; more transparency, more authenticity, and more value. They want to have a relationship with a brand. (more…)

It was the best of times, it was the worst of times. Four score and seven years ago. Whether it’s a speech, a film, a myth or a memoir, (more…)

“It’s hard not to be romantic about baseball.” – Billy Beane [embed]https://youtu.be/SzgJoB6nY0Y[/embed] In the 2011 Academy Award-nominated film Moneyball, Billy Beane (portrayed by Brad Pitt) responds (more…)

A month after the new McDonalds ad took a swipe at pretentious coffee culture; we sent our resident axe whittling, hipster, designer and coffee enthusiast, (more…)

Every year we celebrate London Cocktail Week to see what’s new, what tastes good, who’s doing what, and check out how cocktailing should be done. While our love of cocktails and the booze industry is aplenty, our livers are sadly not capable of doing it all… but we have checked out some of the very

Your dry January best intentions have inevitably failed and New Year habits are falling away. Now is the time for drink brands to decide (more…)

If buying a perfectly mixed bottled cocktail to drink at home wasn’t an option before, it certainly is now. Despite bland attempts over previous years, there has been (more…)

It’s that time of year again. Love it or hate it, you can’t escape it. Valentines Day. Every year, brands up their game and try to outwit (more…)

Are you ready for the rise in RPI? This year, prices are going to rise across the board. Many brands are no longer able to hold the price of products due to the (more…)

Did you know women influence 75% of consumer tech purchasing decisions? You could be forgiven for not knowing this as, surprisingly, (more…)

Embracing creativity and designing bold marketing campaigns can end in rewards or regret. However, in a world of marketing saturation, companies should honor (more…)

People don’t want to be treated like consumers - they want to be treated like people. In our Millennial-led culture, individuals want to be seen as unique. (more…)

Within a category of around 11,000 breweries in the UK, it’s no easy task to launch a beer brand. Craft brands have for too long been inward facing. This is why (more…)

Middle-aged women are seeking a variety of products and services to preserve and enhance their appearance. Here are three tips on how beauty brands can resonate (more…)

Fashion is a visually-rich, creative space that is a key component in how individuals illustrate their identity to the world. Embracing an experiential philosophy (more…)

Historically, experiential marketing has served as the unsung hero for many brands' success. For decades, brands have believed implicitly in the power of "try-before-you-buy" (more…)

For any business, marketing is essential. For start-ups, many prioritize digital, as the nature of the platforms offers a democratization of access to an audience. Digital marketing (more…)

For the past 5 years, subscription-based services have grown 100% - every single year. This includes delivery services like Birchbox and Amazon Subscribe & Save, (more…)

When people commit to a healthier lifestyle, soft drinks tend to be one of the first things that they eliminate from their diet. Needless to say, this does not bode well (more…)

Everywhere you look, brand activations abound. Pop-up shops, festival activations, immersive VR experiences – in the modern era, experiential marketing tactics have become a part of our everyday lives. And as a multitude of brands gain traction and attention for using experiential to create deeper connections with consumers, tech companies may be left scratching their

“I hear and I forget. I see and I remember. I do and I understand.” - Confucius The majority of Americans shop online, happily tapping “Add To Cart” buttons on their computers, smartphones, tablets, and other devices. With so much buying and selling taking place in the digital world, it’s quite natural to assume that

The beauty industry loves getting hands-on with its audience. From beauty-focused events to social media idea-sharing, these brands’ emphasis on interaction (more…)

Each year, brands are allotting more of their marketing budgets toward brand activation. In fact, a study recently found that “a growing number of marketers expect to allocate (more…)

It’s clear to everyone that retail is not what it used to be. Sears is closing over 100 stores. 74% of people base purchasing decisions on social media – and that holds true (more…)

In a 2017 study, the American Psychological Association found that 75% of Americans experienced at least one symptom of stress, including anxiousness or nervousness. (more…)

We’ve officially made it to February, which for many people, marks the second month of adherence to (or avoidance of) their new year fitness resolutions. (more…)

“If you’re going to talk the talk, you’ve got to walk the walk.” – Unknown Just months after Beyoncé selected Tyler Mitchell to shoot her Vogue cover, the superstar (more…)

Never have people been less sure of what it is that makes a man. New shifts are placing men in uncharted territory. Rather than wallowing (more…)

The past few years has seen something of a revolution going on down the pub and in the supermarket aisles. Just like provincial cheeses, meats, (more…)

As a CMO, marketer or brand leader, do you feel that you’re truly connecting with your potential consumers? No? Then A Little Bird has a solution. We’ve created (more…)

CES 2017 has shown us we are at a tipping point in tech. The global smart home market is booming and expected to reach $100bn by 2018. As it stands (more…)

We live in a world where everyone wants everything tomorrow. Many start-up brands think incubator sessions and hackathons are designed to get (more…)

This week Kraft Heinz tabled a bid of around £115bn for Unilever, which was politely rejected. Since then, talks have ended and both companies have decided (more…)

Experiential marketing has always enjoyed an advantage over traditional media because of its unique ability to humanize brands and build real relationships with consumers.

McDonald’s took a risk with their recent 'dead dad' ad. Unfortunately for them, it didn’t pay off. The public reaction and negative backlash to the ad (more…)

It was a weekend of joy for Ryanair, reporting a record year with profits rising 6%. Meanwhile, on the other, side of the runway, British Airways (more…)

Social media influencers have made their way into the mainstream of brand marketing and advertising. Their posts fill millions of timelines all over the world, with carefully curated (more…)

Somewhere, as you read this, there’s a millennial entrepreneur who’s referring to their lightbulb idea as “the Uber of the X, Y, or Z industry.” And while these disruptive, (more…)

For many millennials, the idea of an “influencer” is odd. I myself am not one of these select few, but I do speak as someone who knows (more…)

If you’ve been lucky enough to stroll through Facebook’s Menlo Park campus or Google’s headquarters in Mountain View, CA, you know that each seems (more…)

The legalization of marijuana throughout select states in the U.S. and in various spots around the world has created a retail scenario much like that of other “sin” industries, (more…)

In this time of tribes, neutral is no longer an option. Over the past few years in particular, a number of social and political issues have become elephants trumpeting around (more…)

Often dubbed the “post-millennials” and “iGeneration”, Gen Z is now the largest generation of consumers – ever – with spending power that’s far more impactful (more…)

A recent Medium post titled Welcome to Brand Hell explored a hypothetical future in which all branding is removed from the retail experience. (more…)

11 years. That’s how long it has been since Tiger Woods, once golf’s most dominant and prodigal player, has won a major title. For many athletes, 11 years would (more…)

We’re living in a time where companies desperately want to become “the Uber” of their space. To be fair, it’s an attractive prospect; to sit at the forefront of your (more…)

“The idea that consumers are buying from purpose-driven companies is real.” - Norman de Greve, CMO, CVS Health Primed at the intersection between profitability (more…)

War, what’s it good for? From Donald Trump’s perspective, a trade war is good for protecting US-based businesses from international competition. According to (more…)

“If you’re alive, you’re a creative person.” - Elizabeth Gilbert, Big Magic: Creative Living Beyond Fear If we were to ask our kindergarten selves (more…)

For the past 33 years, Burning Man has gone from a bonfire on the beach to one of the world’s most fascinating counter-cultural events. For many attendees, Burning (more…)

Last week, we demonstrated why brand strategy has a lot to learn from the first five founding principles of the annual Burning Man festival. (more…)

There’s no other way of putting it - the snap election is a massive issue for brands. With just over seven weeks until election day, approved brand activity (more…)

L.A. Food Bank Community Service Project The team at A Little Bird is committed to giving back to our community. Through our Birds of a Feather community service program, (more…)

Each year, the sports world has a stronghold on fandom that even the most popular brands only dream of. And teams’ emotionally-charged stories only add to their allure. (more…)

Finally, after a record-setting 35 days, the government shutdown came to a conclusion last Friday. For 5 weeks, furloughed federal workers felt immense pressure (more…)

Over the past few months, Fyre Festival has become more than a meme or a trope. It is the ultimate professional disaster; the wreck that we can’t stop pulling over to gawk (more…)

In December 2018, The Atlantic published a cover story exploring the question Why Are Young People Having So Little Sex? In the article, the author went so far (more…)

For years, the retail fortune tellers have decried the end of things as we know them for physical stores, and for good reason. Ecommerce, with its (more…)

In the noisy, competitive, oversaturated marketing landscape, are companies better off waging war with the competition? Or is a better strategy to “go high” and (more…)

As brands seek to become more human, the metaphor of a company as a living being has in some ways become visceral. If a brand is human, then its body is the company’s team, moving together to create a sum that is greater than its parts. Its soul is the brand purpose and driving force

The jig is up. We – the human race - are damaging the planet and everything in it. Every time we take a flight, drive a car, or make certain purchase decisions, we are adding to the crisis. We need to acknowledge that this is not an Exxon problem; it is not a government problem

By Hogan Shrum, Founder and CEO, A Little Bird In today's rapidly evolving consumer market, establishing and maintaining brand loyalty is paramount to success, especially among generations with significant purchasing power, such as Millennials and Gen-Z. (more…)

Adidas hasn’t always been the athletic apparel heavyweight it is today. Not by a long shot. Founded nearly 100 years ago in Bavaria, Germany, Adidas’s rise (more…)

Experiential marketing has always enjoyed an advantage over traditional media because of its unique ability to humanize brands and build real relationships with consumers. (more…)

Imagine owning a cosmetics company that boasts 570,000 followers on Instagram, 400,000 on Facebook, and 200,000 more on Twitter – and then one day (more…)

It’s not a secret that food and beverage brands, for the most part, use sampling to get their products into the hands and hearts of prospective consumers. (more…)

In the age of digital, physical marketing tactics still matter. In fact, they matter more now than ever before. Our world of tweets, likes, and shares has resulted in unprecedented physical and emotional isolation. Face-to-face marketing initiatives drive engagement and demonstrate measurable value with new and loyal consumers alike. While a variety of event-oriented strategies

For a majority of people, finding a fitness routine can be a long process. Not only does it require motivation to find a lifestyle that is sustainable, but the options (more…)

In 1769, the art of wine-making made its way to California. Since then the state's wine industry has grown dramatically, becoming the top wine producer (more…)

Challenger mindset. Thinking outside the box, executing a bold positioning and provoking conversation. Being offensive, however, is a label no brand (more…)

The statistics related to great brand activations and experiential marketing continue to turn heads. According to the yearly experiential survey and report, Event Track, not only are brands spending more on brand activation year-over-year, the ROI they are expecting is staggering. When surveyed, “Forty-eight percent of brands realize a ROI of between 3:1 to 5:1

Is there really such a thing as brand love? The proclamation of love is often a fleeting one. While there is no doubt that an individual has love for his or her family, community, or other highly-valued life component, in our culture we “love” a lot of things. We love our cars, our favorite TV

Technology has changed how we do everything – how we learn, make decisions, and interact with each other. Much of marketing is rooted in all three of these things. And technology has offered solutions that improve the consumer experience and better communicate brand value. One technology that is at the forefront for several brand activations