CPG Sampling Campaigns Designed By a Product Sampling Agency Obsessed with ROI.

We are a brand engagement agency that specializes in all things CPG, from food and beverage to health and beauty.

Most product sampling companies simply put a product in people’s hands. We bring brands to life by creating relevant, real, and actionable product sampling campaigns that impact hearts, minds, and habits. We build brand communities that stand the test of time.

Get your brand on the top shelf of customers’ minds! Fill out the form to get started.

Experiential Marketing for CPG


When CPG brands seek out experiential marketing agencies to drive product trial, retail velocity, and real-world brand connection, they are likely facing one of three challenges:
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• The brand needs to increase sampling and trial in competitive retail environments
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• They're launching a new product and need meaningful in-market activation
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• They want their experiential marketing efforts to be tied directly to measurable outcomes
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A Little Bird is an experiential marketing agency built specifically for CPG brands that need community-driven growth and want to demonstrate business impact.

Built for CPG Marketing Leaders Who Need Measurable Activation


At A Little Bird, we focus on activation strategies that support:
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• Product sampling at scale

• Brand activation tied to retail and distribution goals
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• Community engagement that builds repeat purchase
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• Consumer data capture to inform ongoing marketing
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We work with beverage, food, wellness, and lifestyle brands that want experiential marketing connected to real business outcomes.

What We Do


Every campaign we execute includes:

Creative, Strategy, & Design: Campaign ideation, brand storytelling, and engagement concepts

‍Execution & Staffing: National campaigns, mobile tours, brand ambassadors, and production

‍Measurement & Insights: ROI tracking, post-campaign analytics

  • Experiential Marketing & Strategy: Campaigns design aligned with retail, distribution, and growth goals to drive brand communities.

  • Brand Activation & Sampling:
    National and regional sampling programs, mobile tours, trade shows, guerrilla activations.

  • Data Capture & Retail Integration: Programs structured to capture actionable consumer data and drive retail sell-through.

How We Work

Strategic Discovery & Experience Design

Align activation strategy & experience design with product and retail goals.

Production, Logistics
& Execution

Staffing, training, logistics, regional customization, & execution.

Measurement & Reporting

Sampling volume, engagement metrics, activation impact.

Why Brands Choose A Little Bird
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Specialization in CPG Activations
ROI-Driven Campaigns
Complex Logistics Capabilities

Hear What Our Clients Have to Say

"ALB's creativity and flexibility has been incredibly valuable, as our program scope is ever-changing and evolving. Their ability to leverage customer insights and provide creative solutions and solves has been above and beyond!"

Katie Brandyberry

Dannon

"The ALB team is fantastic. We always feel like ALB is up to any task and we really appreciate the strategy and program building that their team has offered to streamline our campaigns."

Erin Korte

Skinny Dipped

Let's get to work.

Get In Touch