Stubborn Branding Work Bacardi Branding Work JLB Branding Work Caleb's Kola Branding Work Sobe Branding Work Stok Cold-Brews Branding Work Sobe Branding Work Stok Branding Work Stubborn Branding Work Huawei Branding Project Stok Branding Work Stubborn Branding Work Sobe Branding Work Caleb's Kola Branding Work
arrow_back

Is cocktail culture moving from the on-trade to the off-trade?

If buying a perfectly mixed bottled cocktail to drink at home wasn’t an option before, it certainly is now.

Despite bland attempts over previous years, there has been a breakthrough.
Mr Lyan’s premium pre-mixes, for example, are both appealing and appreciated – excelling in the premium off-trade.

Last year, 7 out of every 10 bottles of liqueurs sold were in the off-trade, which posted 9% volume gains.

Cocktail culture fact: 7 out of 10 bottles of liqueurs sold were in the off-trade last year

 

The market for drinking at home is growing and brands are fighting to cater for those less likely to go out at the weekend but still craving the perfect Friday night serve.

For many, Friday night drinking in bars has been a ritual and those now homebound have been calling out for a bottled alternative. The on-trade is the recruitment tool for selling cocktails in volume in the off-trade.

As mentioned in our previous article “What experiences will you be serving in 2017”, people are seeking better drinking experiences – quality over quantity.

There are commercial opportunities for alcohol brands to challenge the likes of Mr Lyan and produce a range of pre-mixed bottled cocktails as a premium offering.

Bringing cocktail culture to the off-trade is the answer for brands eager to retain their traditional on-trade audience as they swap the bar crawl for the school run.

The space is there to be owned – beer and wine have led the way in the off-trade for years, but now is the time for brands to take action on the changing cocktail culture and growing popularity of premium pre-mixes.

There are two things brands need to consider:

  1. Challenge the status quo of brands that say you have to go out to a bar to drink a quality cocktail. Explore delivering a premium pre-mix for home consumption.
  2. Communicate to your consumers that you can bottle a quality drink from the on-trade and experience it at home.

Further reading:

Last year, 7 out of every 10 bottles of liqueurs sold were in the off-trade, which posted 9% volume gains.

Mr Lyan

2039 Comments

  138. Pingback:  free dating no subscription

  201. With havin so much content and articles do you ever run into any issues
    of plagorism or copyright violation? My website has a lot of
    completely unique content I’ve either authored myself or outsourced
    but it seems a lot of it is popping it up
    all over the web without my authorization. Do you
    know any solutions to help prevent content from being stolen? I’d
    truly appreciate it. http://cleckleyfloors.com/

  263. Pingback:  cytotmeds.com
  280. Pingback:  cheap prednisone for dogs
  284. Pingback:  john hopkins hydroxychloroquine study
  291. Pingback:  priligy daily coupon
  293. Pingback:  free virtual dating simulation games
  295. Pingback:  cost of priligy per pill
  314. Pingback:  albuterol tablets india
  324. Pingback:  new york times hydroxychloroquine

  340. You’re so awesome! I don’t believe I have read through a single thing like that before. So great to discover someone with some unique thoughts on this subject matter. Really.. thanks for starting this up. This site is one thing that is needed on the internet, someone with a little originality!

  441. I’ve been surfing online more than three hours today, but I never discovered any attention-grabbing article like yours. It’s lovely value enough for me. In my opinion, if all site owners and bloggers made good content material as you did, the net can be a lot more helpful than ever before.

  446. Pingback:  stromectol drug interactions

  476. I just could not depart your website before suggesting that I extremely loved the usual information an individual supply in your guests? Is gonna be again incessantly in order to check out new posts.

  519. I simply could not go away your site prior to suggesting that I extremely loved the usual information a person provide on your guests? Is gonna be again incessantly in order to inspect new posts.

  541. Pingback:  dapoxetine 60 mg tablets

  542. I simply could not leave your website before suggesting that I actually loved the usual info a person provide on your visitors? Is gonna be again often in order to investigate cross-check new posts.

  560. Pingback:  stromectol 400mg 5ml for adults
  637. Pingback:  soolantra 6 capsule uses

  644. It’s really a great and helpful piece of information. I am glad that you just shared this useful information with us. Please stay us informed like this. Thank you for sharing.

  659. Pingback:  where to buy sildenafil

  664. You really make it appear really easy along with your presentation however I in finding this matter to be really one thing which I think I’d never understand. It sort of feels too complex and extremely wide for me. I am taking a look forward for your subsequent post, I’ll attempt to get the cling of it!

  677. Pingback:  viagra for sale online
  688. Pingback:  viagra without a doctor prescription
  698. Pingback:  stromectol 6 mg 2 capsules twice a day
  708. Pingback:  viagra online canadian pharmacy
  715. Pingback:  viagra online cheap
  730. Pingback:  cialis 5 mg
  741. Pingback:  rx cialis

  746. Холостячка 2 сезон https://bit.ly/39ioLkW Смотреть онлайн шоу Холостячка 2 сезон на СТБ.
    Пост шоу можно смотреть тут. Холостячка стб 2 сезон 1-2 серия

  750. Pingback:  erection pills cialis
  764. Pingback:  brand cialis
  771. Pingback:  stromectol 6 milligrams
  773. Pingback:  buy viagra online
  784. Pingback:  cheap viagra online canadian pharmacy
  790. Pingback:  sildenafil generic
  813. Pingback:  viagra alternatives
  815. Pingback:  gay dating salt lake city
  819. Pingback:  online prescriptions for viagra
  830. Pingback:  where can i get viagra uk
  839. Pingback:  ed cialis top
  861. Pingback:  www.viagraherse.com
  868. Pingback:  viagra online usa
  872. Pingback:  humans antiparasitic treat parasite infestations
  883. Pingback:  cialis tadalafil 10mg
  917. Pingback:  buy sildenafil online
  945. Pingback:  ivermectin in usa
  951. Pingback:  viagra cheap online uk
  958. Pingback:  where to buy real viagra cheap
  962. Pingback:  ivermectin cancer dose human
  966. Pingback:  sildenafil 50 mg generic

  993. Здесь восемь топовых сериалов для
    фанатов криминала. Чики смотреть онлайн на lodjFkoi ТВ.

    Ищите по предпологаемой дате выхода, Сериалы жанра “Приключения”.
    Ещё здесь мы всегда готова предоставить таблицу различных каналов Paramount Comedy Россия,
    HD Первый канал, 4K 360°, прямой эфир CNN, трансляция 2х2.

  997. Pingback:  buy discount cialis

  1002. Для вас одинадцать топовых сериалов для фанатов
    драмы. Тайсон Фьюри – Деонтей Уайлдер прямая трансляция. все сезоны, все серии.
    Скачивайте по рейтингу кинопоиска, Сериалы жанра “Мелодрама”.
    Дополнительно мы готова предоставить палитру различных каналов Че, HD НТВ, 4K Eurosport 1, прямой эфир Культура,
    трансляция 1+1.

  1009. Приготовили для Вас восемь с высоким рейтингом сериалов для истинных ценителей тайны.
    Бумажный дом 5 сезон 7 серия смотреть онлайн сезон, все серии сериала.
    Смотрите с удовольствием по планируемой дате выхода, Сериалы жанра “Комедия”.

    Вдобавок мы выдает программу телеканалов
    Ю, HD FOX Россия, 4K Eurosport 1, прямой эфир ТЕТ, трансляция 360°.

  1010. У нас семнадцать последних сериалов для истинных
    ценителей мистики. 6 сезон Полицейский с Рублевки
    все серии подряд, смотреть онлайн.
    Смотрите по премьере, Сериалы жанра “Фэнтези”.
    Вдобавок мы наш сайт меню различных каналов Bollywood HD, HD ICTV, 4K Пятница,
    прямой эфир Мега, трансляция Киномикс.

  1011. Pingback:  cheap female viagra pills