8 Of The Best Experiential Marketing Examples

8 Of The Best Experiential Marketing Examples

ONE bar experiential marketing event in Las Vegas.

Ahh, experiential marketing.The very thing that allows you to form a meaningful connection with your customers is the thing that can be so difficult to do!

To make the decision of choosing an experiential campaign a little less troublesome, we recommend incorporating your marketing goals into this process to create a more meaningful customer experience. However, even after you do this, executing a campaign successfully is difficult! 

Allow us to provide  you with some high-impact inspiration!tThese successful experiential marketing examples exemplify the power of experiential marketing, and how brand activation can both build your brand community and serve as the cornerstone of a brand or marketing campaign. For each experiential marketing example, we’ll break them down to the basics, so you can clearly see how to successfully implement experiential in any marketing campaign. 

Lean Cuisine’s #WeighThis Campaign

Lean Cuisine #WeighThis campaign.

In an effort to help women become proud of their accomplishments and use that to drive self-worth over their physical appearance, Lean Cuisine created the #WeighThis campaign.

Campaign Background

Unfortunately, roughly 91% of women are self-conscious about their weight and either try dieting or wish they could do something to change the way they look. Thousands of products, dieting plans, food, and even gym memberships are specifically targeted and sold to women (as well as men) with the promise to feel better and look better.

The truth is that, rather than reframe society’s beauty and health standards for women (which in many cases simply aren’t realistic or attainable), brands advertise products and services that exacerbate those unhealthy standards. In 2016, Lean Cuisine had enough.

The company said to heck with those standards.They created a campaign that helped all types of women celebrate their unique accomplishments and what they hold dearest to them. And it worked.

Campaign Details

An example of a #WeighThis scale in the Lean Cuisine campaign.

The #WeighThis campaign was a multi-faceted way for women to become healthier while ditching harmful dieting methods and unrealistic beauty standards. 

One element of the campaign was a video, where women walked up to a scale and were asked if they wanted to weigh themselves. When most of them answered that they didn’t, an interviewer agreed, and told them to instead weigh themselves with what really mattered to them. Then they asked what their biggest accomplishments were.

The women went on to share touching stories that detailed their life experiences and what mattered to them the most.

Lean Cuisine also incorporated an interactive art station which was set up in New York City, where people could choose an actual scale, write their biggest accomplishments on it, and hang it up on a wall. While the scales were in limited supply in #WeighThis, women from all over the world started Tweeting about their experiences. 

All in all, what started as Lean Cuisine seeking to rebrand themselves as a healthy lifestyle brand turned into a notably successful and touching social campaign that resonated with women (and others) all over the world.

The Types of Experiential Marketing Used in this Campaign

There are several  different experiential marketing strategies and techniques that the brand used which made the campaign successful. 

The most important thing to note is that Lean Cuisine didn’t stop with just one experience. They created a video that tugs on the heartstrings, and an interactive brand stand in NYC, and leveraged social media all at once. This multichannel approach ensured that the message resonated with consumers, whether they were on the ground in NYC or viewing the video/engaging with social media. This approach amplified the campaign’s reach and its power to resonate with more consumers.

In tying the physical experience in  in NYC and the broader campaign message of #WeighThis online, it’s safe to say that Lean Cuisine knocked it out of the park with a memorable brand experience that capitalized on the power of a multichannel marketing strategy. 

STōK’s “Brewed Low and Slow to Make You Go”

Four women with samples of Stoke coffee.

When STōK first approached A Little Bird, they wanted to learn how to make cold brew lovers -people who are typically very loyal to one or two cold brew brands - trust a new player in the game. 

Campaign Background

Coffee is delicious. There’s no doubt about that.

STōK offers a delicious cold brew coffee, with different varieties designed for many coffee preferences. However, they found  difficulty in connecting with already-brand loyal consumers. 

Being able to capture new coffee drinkers and turn them into STōK cold brew lovers is one thing. But being able to get loyal customers to turn a new leaf and try a different brand of cold brew is a challenge all its own. 

ALB helped STōK leverage their “slow-brewed, like all of the best ideas” branding in a carefully-designed experiential campaign that allowed coffee drinkers to slow down and open their mind to new ideas - SToK being the best one.

Campaign Description

Two Stok employees at a Stok stand.

The long and the short - ALB  created a customized content strategy that helped raise sales by 9% across all the targeted regions. 

This strategy included physical pop-ups incorporated into a brand experience tour, where STōK employees and volunteers distributed samples of cold brew to pop-up guests.

What appeared to be a seamless integration of STōK’s colors and catchy branding was really a strategically-crafted experience for consumers to learn more about STōK, taste why it’s so good, and clearly see what makes it different from other brands.

Additionally, we helped STōK incorporate content from the experience into social media posts that showcased influencers and other coffee-loving individuals enjoying their cold brew. Of course, we ensured  their branding and posts were consistent across numerous social media channels to increase outreach even more. 

The Types of Experiential Marketing Used in this Campaign

This consumer experience is quite a bit different from the first experiential marketing campaign we told you about.

While this strategy leaned into social media and influencer content, it also used product sampling to achieve campaign goals.

STōK demonstrated why consumers should go all out for their cold brew by letting people interact with the product first-hand. Additionally, STōK employees were there to answer any questions pop-up guests had about their cold brew.

To provide the brand with additional exposure, ALB incorporated retail partnerships to establish brand credibility in a space where STōK employees aren’t necessarily present to provide that information. 

KitKat’s Free No WiFi Zone Campaign

No WiFi zone with two women sitting and talking.

Back in 2013, KitKat had a vision. The brand recognized our society’s need for healthy relationships with the online world. They somehow knew that we should not feel the need to spend all our waking hours scrolling on social media or posting online.

Their Free “No WiFi” Zone captured just that.

Campaign Description

KitKate Free No WiFi zone.

Let’s face it. We’re all a little addicted to our smart devices, video games, social media, or other aspects of society’s digital world, whether we admit it or not.

KitKat recognized that people as a whole need to detach from the digital world and enjoy one another’s company - in person. This is where the No WiFi Zone campaign originated.

Sitting at one location (in Amsterdam, Netherlands), KitKat created a block of physical space where they blocked all cellular signals from reaching inside. This space had free KitKat bars, tables, chairs, and benches (of course colored in KitKat’s signature palette) for people to enjoy a break from their devices and enjoy the physical world by themselves or with peers and family. 

The goal? Enjoy a delectable chocolate bar and feel “free” from our addiction to our devices’  constant pings and notifications.

The Types of Experiential Marketing Used in this Campaign

The brand experience KitKat created for consumers was so good that most didn’t realize it’s a marketing strategy, despite the huge KitKat logos and themed-furniture everywhere in the 5-meter radius. 

This experiential campaign takes advantage of guerilla marketing, product sampling, and event marketing tactics. Visitors are surprised and distracted (even delighted) by a break from their daily activities, and they are encouraged to spend time with themselves and others. It also gives them a chance to enjoy a good piece of candy. 

Overall, the campaign utilized both a subconscious message and in-your-face marketing tactics - a combination that is remembered and relevant 10+ years after it happened.

#YassoGood Tour

Free free free Yasso samples board.

The goal of this campaign? For Yasso to amaze consumers with their new and improved ice cream treats (which they knew was a no-brainer).

And you guessed it - that’s exactly what we helped them do.

Campaign Background

There are tons of different ice cream brands and flavors on the market . As a result, people are used to choice and open to trying different brands. They are even open to new consistencies and manifestations of these frozen treats.

The challenge lies in  getting people to try treats branded as ice cream when they aren’t technically made with the same ingredients as ice cream!

Yasso is a creative frozen treat company that prides itself on making delicious ice cream-esque treats. The catch? It’s not ice cream in the traditional sense. Ice cream is typically made with sugar, milk eggs, and other flavoring ingredients.

Yasso ice cream treats are made with nonfat milk, greek yogurt, and sweeteners that are better for you than traditional ice cream.

Campaign Description

Yasso ice cream truck inside a convention.

How did we get people to fall in love with a healthier alternative?

In partnership with Yasso, we created a Yasso-themed tour, complete with props, photo opportunities, cool experiences, and best of all, Yasso samples. 

The #YassoGood tour resulted in more than 740,0000 people trying these yummy treats and remembering the Yasso brand through a unique, personalized experience. Not only did we bring a Yasso-themed ice cream truck to each tour stop, but we incorporated an ice cream sandwich seesaw and a “Mint To Be” photo bench for people to take (and importantly share) photos. 

But we couldn’t just stop at the 22 #YassoGood stops. We utilized social media to spread the message and show people all over the world how much fun people have with Yasso and, most importantly, how much they enjoyed their treats.

The Types of Experiential Marketing Used in this Campaign

The cornerstone experiential marketing strategy ALB used in this campaign was sampling - more specifically frozen food sampling. It’s difficult to execute frozen food sampling correctly, but with our expertise in mobile tours and our experience in frozen food campaigns, A Little Bird ensured customers experienced the product exactly as intended, despite logistical feats around the storage and transportation of a frozen food. 

Lastly, we included a social media element by incorporating the hashtag #YassoGood. Adding this tag to all things Yasso tour ensured consumers made a connection with the brand and the experiential marketing event, even if they weren’t present at any of the tour locations.

Warner Bros’ Barbie Selfie Generator

Barbie selfie generator.

To generate interest for the new Barbie movie, Warner Bros had to do something extraordinary to get the masses’ attention.

The powerhouse studio knew that one of the most impactful ways to generate excitement for the movie was through an experience - specifically one where people can take selfies with movie-branded, AI-generated backgrounds.

Campaign Background

When Warner Bros first introduced the Barbie Movie worldwide, they understood that throwing around the Barbie name wasn’t enough. They didn’t just want peoples’ attention - they wanted them to be inspired and invested so they would purchase tickets.

Campaign Description

Margot Robbie and Dua Lipa Barbie selfie generator.

This experiential campaign featured a specific marketing technique that created a ripple effect, resonating with millions of people all over the world. 

Warner Bros pushed the barbieselfie.ai generator to photo editing app PhotoRoom. This selfie generator removed the background of a selfie and inserted a Barbie-esque filter, complete with Barbie-themed fonts, colors, and classic shapes. 

It was easy to use, and the filters have been applied to more than 13 million pictures since its release on April 3rd of 2023.

The results? The campaign helped propel the Barbie movie to go on to gross more than $155 million on opening weekend alone. 

The Types of Experiential Marketing Used in this Campaign

There’s an important lesson to be learned with this experiential campaign. Previously, we showcased multi-faceted campaigns that utilized numerous types of experiential marketing, including props, samples, and other materials.

However, this campaign stuck to the basics by relying largely on influencer marketing and social media marketing to be so successful.

The Barbie campaign demonstrates that brands don’t need to over-complicate their  experiential marketing efforts. While the campaign required careful strategic planning on the behalf of Warner Bros, it relied on the shareable nature of a photo created by a personalizable photo generator.

The takeaway? You can be successful with simpler campaigns or campaigns that don’t involve experiential marketing type A and B and C. 

#SoBeNotSorry Experiential Campaign

Performer on stage at SoBe campaign.

What happens when your main fan base and biggest supporters grow up - and dare we say outgrow - your brand? It sounds scary, right?

That’s the situation in which drink brand SoBe found itself, and company leaders quickly understood that experiential marketing events were exactly what was needed to help the brand find a solution. 

Campaign Background

SoBe turned 21 years old in 2016. With that, their original millions of supporters seemed to age past the time where they identified with the brand.

So what does a business need to do when its original customers outgrow their products? Appeal to new consumers, of course. 

With this came an immense challenge. Becoming someone’s new favorite drink brand in a highly saturated and competitive market is difficult and not for the faint of heart.

However, with our guidance and a super creative marketing campaign, we helped SoBe become the next generation’s favorite and stay relevant, even 21 years after inception. 

Campaign Description

SoBe pool party fun.

Naturally, the best way to reach the cool kids was to have a 21st birthday party-themed experiential marketing event in Las Vegas, and to no one’s surprise, the #SoBeNotSorry campaign was a memorable birthday experience. 

SoBe’s target demographic enjoyed SoBe cocktails poolside at the SLS Hotel in Vegas. They played SoBe themed games to win branded merch and listened to a live performance by Charli XCX. Of course, the party was so cool that other celebrities also attended and took the fun to the next level.

Then the #SoBeNotSorry campaign struck gold online, when uploaded videos, pictures, and peoples’ memories of the event went viral. 

Through a carefully crafted local (well, local to Las Vegas) show, ALB helped SoBe not only increase sales, but get millions of media impressions online. 

The Types of Experiential Marketing Used in this Campaign 

An event like this couldn’t have been possible without comprehensive industry research. We ensured the event appealed to the local target audience and knew that giving away samples and merchandise while giving people the best time at a popping pool party would no doubt make an impact.

Aside from sampling, event activation was another experiential marketing strategy that we used. Everything at this birthday party had a carefully-designed intention behind it with the goal to increase brand awareness for SoBe. And we’re so happy we made that happen.

Apple’s ShotOniPhone Campaign

Shot on iPhone campaign picture.

Have you ever heard of a marketing campaign that’s lasted (and stayed relevant) for more than 10 years? If you haven’t, that’s because it’s not that common.

However, Apple is not a common company. The brand has done it again, but this time, it isn’t because of their  latest product, but their #ShotOniPhone campaign. 

Campaign Background

It’s no secret that Apple is a technology - and now smart device - legend. Across  the generations of  computers, tablets, phones, and accessories that have taken the world by storm, you’d think that they didn’t  need the marketing. 

However, super successful companies still need to advertise their products. In some ways, the pressure is greater than others to create tasteful advertising and engaging marketing campaigns that match their sophisticated products.

After all, Apple is not just a brand - it's a lifestyle. They need to keep people invested through compelling messaging, aligned values, and super sleek products. One lame advertisement or one poor product activation, and they could lose credibility.

Campaign Description

Selfies on iPhone X Billboard.

This is where #ShotOniPhone comes in. Starting in 2014, Apple launched the #ShotOniPhone campaign as a way to get people to publish their most photogenic shots on social media and thus give glory to the quality of the iPhone camera.

The campaign was initially conceptualized as a contest, where Apple would  select a few of their favorite #ShotOniPhone user-generated photos  and use them in official Apple marketing campaigns. Commonly, these pictures are seen in commercials, on huge billboards, and in/outside Apple Stores themselves.

Flash forward to 2024, and there are more than 26 million #ShotOniPhone shares to Instagram alone. This, of course, has played a part in inspiring millions of people to join Team Apple and purchase devices for themselves, so they can capture these seemingly professional-quality photos from the palms of their own hands.

The Types of Experiential Marketing Used in this Campaign 

This is a pretty clever take on a classic product activation strategy using participation marketing. 

Apple is providing this interactive experience in their #ShotOniPhone experiential campaign, and some of us couldn’t even tell it was a marketing strategy because we were so wrapped up in trying to capture that perfect shot! 

Celsius’s Unstoppable Campaign

Celsius Unstoppable tent being setup.

Celsius wanted ALB to help them answer one major question. Is it possible to connect a healthy lifestyle with an energy drink brand?

Our answer? Absolutely.

Campaign Background

Celsius is a healthy lifestyle drink that provides clean energy to its customers, whether they’re stepping foot in the gym for the first time or participating in a hardcore obstacle course that tests human strength.

They wanted to connect with athletes of all types, and demonstrate that exercise can be backed by other healthy habits, especially hydration and clean energy. So, we got to work and designed a customized experiential campaign that speaks to the lengths Celsius will go to provide for athletes.

Campaign Description

Flavor menu of Celsius beverages.

Tough Mudder is a challenging race full of rough terrain, elevation changes, and tricky obstacles. Only the most daring athletes make it through on the other side. 

A Little Bird designed an event footprint for Celsius that provided Tough Mudder athletes with an immersive brand experience right next to the course: something most brands didn’t  even want to attempt. 

Celsius brought the best experience to the athletes, by setting up three warm-up stations, a tasting bar, and photo-worthy moments for everyone. By providing support for attendees at every step along the way, Celsius showed that they’re tuned into the healthy lifestyle the athletes are living. 

In addition to distributing samples and other swag, Celsius also gave away tasty offers to those who wanted to go to a local store and purchase Celsius cans for themselves.

Overall, Celsius distributed more than 220,000 samples to people across 22 different locations while providing a memorable experience to the thousands in attendance.

The Types of Experiential Marketing Used in this Campaign 

 ALB started this campaign by engaging in a partnership with Tough Mudder and other event locations. There we leaned into the power of sampling. Social media marketing also played a significant role in this campaign strategy, as we amplified Celsius’ investment and showed people all over the world how Celsius partnered with Tough Mudder athletes to stay the course!

By driving increased sales and customer engagement, ALB was able to provide Celsius with experiential marketing ROI, which is always a focus for any campaign we create. 

Let’s Get The Show On The Road

Plant power experiential marketing pop up.

Experiential marketing campaigns are comparable to fingerprints. While campaigns may use similar tactics, at the end of the day, each is completely different and unique. Incorporating your brand’s messaging, products, and values into an experiential marketing plan may sound  intimidating, but we hope that these experiential marketing examples give you a better idea of what this type of marketing can do for your brand.

We’d be lying if we said the campaigns we’ve designed are effortless – because they aren’t. The only  thing about our experiential campaigns – and any successful experiential campaign – is how effortlessly the experience connects with our clients’ target audiences in a seamless, customized way.

As you can see from these examples, the sky’s the limit. You can connect with your target audience like never before, all while driving brand loyalty.

We’ve helped put countless brands on the map, and we’ve reinstilled excitement into brands that have been around for a while, too. Connect with us today to learn how we can create experiential marketing strategies for your brand too.