Caleb’s Kola hadn’t been around long, but its branding already seemed dated. As a craft soda, evolution was imperative to keep up with the competition and remain relevant in an increasingly cluttered category.
We knew “evolution, not revolution” was the right approach for Caleb’s. It wouldn’t help to throw away brand equity in the name of a rebrand. We modified the existing look to better suit the brand’s needs, choosing a darker, edgier look to resonate with the 18-25 demographic.
With sharper branding in place, we rolled in a content, engagement, social, and web strategy, with the goal of driving sales in local and regional markets.
We were responsible for content creation, brand design, packaging redesign, POS signage, POP signage, print advertisting, content, brand activation, trade activation, apparel and merchandise.
What We Did