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Caleb’s Kola

How do you keep your craft soda looking fresh in a rapidly changing environment?

Caleb's Kola Branding Work

The Challenge

Caleb’s Kola hadn’t been around long, but its branding already seemed dated. As a craft soda, evolution was imperative to keep up with the competition and remain relevant in an increasingly cluttered category.

Caleb's Kola Branding Work
The Solution
  • We knew “evolution, not revolution” was the right approach for Caleb’s. It wouldn’t help to throw away brand equity in the name of a rebrand. We modified the existing look to better suit the brand’s needs, choosing a darker, edgier look to resonate with the 18-25 demographic.

With sharper branding in place, we rolled in a content, engagement, social, and web strategy, with the goal of driving sales in local and regional markets.​

We were responsible for content creation, brand design, packaging redesign, POS signage, POP signage, print advertisting, content, brand activation, trade activation, apparel and merchandise. 

What We Did
  • Branding
  • Campaign Creation
  • Asset Development
  • Content
  • Trade Activation

Are You Ready?