The Challenge
Through their long-time partnership with Toyota, Harman had a great opportunity to get their JBL brand in front of a vast new segment of consumers. They wanted an explosive multi-channel engagement strategy. But they also wanted to strengthen their relationship with Toyota.
![JLB Toyota Branding Work](https://cdn.prod.website-files.com/6544d190a0a39011763a2b26/667ba83f710550890c50c1c5_658318ff3afc45991f6eb1f9_image_%25252828%252529-p-500.webp)
The Solution
We developed a multi-faceted campaign including an immersive “Dare to Listen” brand experience, content/consumer engagement initiatives, social media, sponsorship media and a large experiential footprint at the 2017 Toyota Texas Fest. We enabled the JBL premium audio option (available in all Toyota models) to speak for itself, playing from JBL-equipped Toyota vehicles at the event.
What We Did
- Brand Partnership
- Campaign Creation
- Asset Development
- Sponsorship Media
- Content
- Brand Experience
- Consumer Engagement