How do you spotlight your brand while nurturing an important partnership?

JLB Branding WorkJBL

The Challenge

Through their long-time partnership with Toyota, Harman had a great opportunity to get their JBL brand in front of a vast new segment of consumers. They wanted an explosive multi-channel engagement strategy. But they also wanted to strengthen their relationship with Toyota.

JLB Toyota Branding Work

The Solution

We developed a multi-faceted campaign including an immersive “Dare to Listen” brand experience, content/consumer engagement initiatives, social media, sponsorship media and a large experiential footprint at the 2017 Toyota Texas Fest. We enabled the JBL premium audio option (available in all Toyota models) to speak for itself, playing from JBL-equipped Toyota vehicles at the event.

What We Did

  • Brand Partnership
  • Campaign Creation
  • Asset Development
  • Sponsorship Media
  • Content
  • Brand Experience
  • Consumer Engagement

No items found.

Are You Ready?