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The Challenge
Mr. Lid's concept is a a simple one: attach the lid to the plastic storage container and leave your struggles around lost or mismatched lids behind you. However, while the company nailed their design and successfully placed their product with retailers, their online presence was left lacking. To ensure the company got the brand recognition it needed - and deserved - it partnered with A Little Bird to build and deliver a social media strategy that checked all the boxes. Mr. Lid came to A Little Bird with a unique, patented product and solid retail distribution—but a near-zero digital presence. With just 60 Instagram followers and little brand recognition, the goal was clear: build a strong, engaging social media foundation that could support sales, tell the brand story, and grow a loyal online community.
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A Video-First, Community-Centric, and Collaborative Social Strategy
A Little Bird helped transform Mr. Lid from a functional but forgettable container brand into a personality-driven favorite on Instagram.
• Video-First Approach: From satisfying tutorials to cheeky humor, short-form Reels became the core of the strategy—showcasing Mr. Lid’s “attached lid” genius in scroll-stopping ways.
• Bold Creative + Design: We designed vibrant, on-brand graphics and snackable content formats that resonated with parents, meal-preppers, and ADHD organizers.
• Community-Centric Engagement: We showed up in comments and DMs, created share-worthy content, and consistently engaged with fans and parterned with influencers to build a loyal, active following.
• UGC + Creator Collaborations: We seeded product to niche creators and leveraged their content to highlight real-life benefits in playful, authentic ways.
• Narrative Development: By mixing humor, lifestyle content, and practical tips, we tripled industry engagement benchmarks and built a feed that felt useful and fun.
• Strategic Planning: Monthly content calendars, caption guides, and CTA strategies ensured every post worked toward growing both reach and relevance.
What We Did
Social Media Results by the Numbers
Scaled Instagram from 404 to 7,208+ followers in just 5 months—a 1,685% increase with zero paid promotion
Tripled industry-standard engagement through consistent posting, audience interaction, and brand storytelling
Built a loyal digital community with content tailored to busy families, organizers, and everyday problem-solvers
Creative Strategy & Content Development
Produced short-form Reels, product tutorials, and UGC-style videos to highlight Mr. Lid’s benefits
Designed branded graphics and visual templates for an instantly recognizable feed
Collaborated with creators and microinfluencers to amplify content reach and relatability
1,685
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