Ocean Spray

The Challenge

We’ve all seen the bog commercials: cranberry farmers standing in a sea of floating cranberries. While cranberry juice is familiar, for most of us, the bog experience is far from our day-to-day. However, Ocean Spray wanted to deepen its cultural relevance and reinforce its authenticity, so rather than invest in traditional advertising, it invited top TikTok and Instagram content creators into the bog during peak cranberry season. The goal was to curate an immersive, hands-on cranberry experience that would spark viral content, celebrate the heritage of the brand, and give influencers a rare, behind-the-scenes look at the cranberry world. This wasn’t a standard influencer trip; it was a journey into the heart of the harvest, designed to generate unforgettable storytelling, earned media, and a wave of organic excitement across platforms.

Ocean Spray: Immersing Creators in the Magic of the Cranberry Harvest

The Solution

A Little Bird designed and produced the one-day creator immersion at Makepeace Farms in Boston, bringing six influential creators together for a surreal, content-first cranberry harvest experience.

We selected influencers who already had a cultural foothold with cranberry content, from the viral “cranberry sauce spaghetti” creator to personalities who frequently feature Ocean Spray beverages in their videos. Every guest was handpicked for authenticity and brand alignment.

The Results

The Ocean Spray Bog Immersion delivered exceptional creator output, cultural buzz, and performance metrics, ultimately earning coverage in AdAge’s Trends Report for its standout experiential approach.‍

6 creators activated
Combined following: ~6.09M
Total content views: ~9M
Total likes across platforms: ~419,917

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The Takeaway

Through intentional, authentic experiential design, A Little Bird transformed a harvest tradition into a cultural moment; one that elevated Ocean Spray’s brand story, fueled a wave of organic creator enthusiasm, and captured the attention of millions of consumers.