ONE Brands

How do you create loyal brand fans who are eager to purchase ahead of a big retail expansion?

A Little Bird partnered with ONE Brands for four years to deliver 150,000+ product samples, drive nationwide brand awareness, and activate high-impact fitness and running events that converted consumers into brand enthusiasts.

ONE Brands

The Challenge

ONE Brands partnered with A Little Bird across four consecutive years to scale national product trial, expand brand awareness, and reinforce retail velocity through experiential sampling. From the launch of ONE Plant in 2019 to race series partnerships in 2022, the mandate remained clear: get bars into hands, meet consumers in their daily fitness and wellness rituals, and turn trial into repeat purchase. To do this effectively, ONE needed a partner capable of activating hundreds of events across diverse markets - gyms, marathons, music festivals, coworking hubs, and boutique studios - while capturing real-time consumer feedback to guide future product and marketing strategy.

ONE Brands' sampling tour

The Solution

A Little Bird operated as ONE Brands’ national field marketing engine, executing a multi-year sampling strategy built on consistency, precision targeting, and high-quality engagement. Our success was rooted in:

  • High-intent fitness environments: boutique studios, yoga, cycling, HIIT, CrossFit.
  • Top-tier running events: Rock ’n’ Roll Marathon Series, REVEL, Hood to Coast.
  • Lifestyle + culture touch points: expos, festivals, coworking spaces, wellness gatherings.
  • Seeding programs: influencer drops, fitness kits, and office sampling.
  • Deep brand ambassador training: to ensure every interaction reflected the brand’s tone, benefits, and nutritional story.

Year over year, we refined the program by identifying the highest-performing regions, events with the strongest conversion, and flavor trends that helped inform product strategy and inventory planning.

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The Results

  • 150,000+ bars sampled across national events, gyms, expos, and wellness activations.
  • 1M+ event attendees reached, spanning 21 major cities and dozens of core markets.
  • Running series delivered the highest trial quality and longest engagement; ONE consistently had long lines at marathon expos.
  • Early blitz programs uncovered that 57% of recipients were first-time brand discoverers, highlighting strong awareness expansion.

What We Did

  • Experiential Marketing Tour
  • Campaign Design
  • Product Sampling
  • Field Marketing
  • Consumer Engagement
  • Data Capture & Customer Sentiment
  • Street Team Marketing
  • Brand Activation

1100000

Consumer Impressions
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