Here guests sipped SoBe cocktails poolside at the SLS Hotel, kicking back with celebrities and playing SoBe games to score premium brand merchandise. An electric headlining set from Charli XCX left guests in no doubt that SoBe is so now.
And that was just the beginning. Our engagement strategy included a nationwide tour starring SoBe products, which was designed to amplify the #SoBeNotSorry message and continue to convert cool kids across the country into brand fans.