STōK
How do you take a brand-loyal audience to take a chance on a new product?
STōK knew that anyone who tried their new cold-brew coffee would be hooked. But coffee drinkers are highly brand-loyal and don’t often try new drinks spontaneously. STōK needed potential customers to understand cold-brew, taste their coffee, and experience their brand – all while driving sales for existing partners and increasing distribution to new retailers.
The Solution
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We knew we’d have to summon all the color and energy of STōK’s playful brand to cut through the craft coffee movement. We brought their “slow-brewed, like all of the best ideas” positioning to life with a multi-channel campaign, complete with a content and social media strategy that was anchored by a brand experience tour.
What We Did
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Campaign Creation
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Campaign Design
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Content Marketing
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Brand Experience
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Consumer Engagement
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Social Media
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Retail Partnerships
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Influencer Partnerships
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Sales Increase Across Targeted Regions
