Stubborn Branding Work Bacardi Branding Work JLB Branding Work Caleb's Kola Branding Work Sobe Branding Work Stok Cold-Brews Branding Work Sobe Branding Work Stok Branding Work Stubborn Branding Work Huawei Branding Project Stok Branding Work Stubborn Branding Work Sobe Branding Work Caleb's Kola Branding Work
arrow_back

What’s the point of British Airways?

It was a weekend of joy for Ryanair, reporting a record year with profits rising 6%. Meanwhile, on the other, side of the runway, British Airways have suffered another set back.

An IT outage forced the airline to cancel hundreds of flights and ruin the holiday plans of thousands of people. The airline faces a huge compensation payout with suggestions the financial impact could run into the tens of millions.

British Airways has always been viewed as the leading premium airline; now the reality is that they couldn’t be further away from it.

The brand is totally confused, scrambling around to find a solution.

From ‘The World’s Favourite Airline’ to ‘Fly to Serve’, BA is positioning itself as premium but acting more in line with the ‘EasyJets’ and ‘Ryanairs’ of this world. Inefficient legroom, paying for substandard meals and mundane experiences; this isn’t what you’d expect from a brand whose claim is based on service and quality.

When they’re selling premium but delivering average, or more recently abysmal, what’s the point of British Airways? They are miles behind the single mindedness of their budget competitors.

There’s currently a huge trend towards premiumisation, but offering M&S sandwiches at a cost to the consumer is anything but first class. Following the crowd never works for any brand. Currently they are following many crowds, all with different ideologies and ways of operating. Until BA realise that their current strategy is completely confused and contradictory, they will continue to decline.

BA is operating on autopilot, free falling into irrelevance. We believe fresh thinking and a challenger mentality is now a necessity. They need to be single-minded and get back to being the premium
 choice of airline. A strategy focusing on promoting ‘Britishness’ might alleviate any unease around their use of conventional airline advertising.

British Airways – enough is enough. Wake up and smell the coffee.

 

 

 

 

 

27830 Comments

  1. receta de viagra unrennaJanda [url=https://bansocialism.com/]cialis for sale online[/url] erromycrow How To Buy Antibiotics Online

  25. “I was very happy to find this website. I need to to thank you for your time just for this wonderful read!! I definitely appreciated every bit of it and I have you saved as a favorite to check out new stuff in your web site.”
    נערות ליווי בחיפה
    23454

  94. GO!!!
    This phrase was said by the first cosmonaut on Earth – Yuri Gagarin. (Yuri Gagarin)
    He was the first astronaut on Earth. He was Russian! …
    Now Russia is becoming a strong country, gas pipelines, a vaccine against COVID-19, an army.
    Is this very reminiscent of the communist Soviet Union?
    How do you think?
    Now we have total control in our country. I am interested in the opinion of foreigners.

    Албонумисматико

    ПОЕХАЛИ!!

  168. hcqs side effects [url=https://hydroxychloroquinex.com/#]side effects of hydroxychloroquine[/url] side effect of hydroxychloroquine

  196. ** PLAY INSTANTLY – CLICK HERE ** Super Mario Run Race We are currently working on making this game available on BlueStacks. In the meantime, you can play other interesting games on our platform. Best Games Forever / Old Super Mario Bros Super Mario Bros 3: Mario Forever is a lightweight freeware that lets you play an improved version of Super Mario Bros 3 on Windows PC computers and laptops. Mario Forever is based on the same gameplay as the real Mario Bros game. There are improved graphics and features in the copy by Softendo: tips on how to play, new pipeline shortcuts, etc. https://www.cheaperseeker.com/u/k4hqwly249 MMORPG on mobile has been increasingly popular and attractive over the past few years. One of the biggest reasons why it had gain this status is the fact that mobile phones nowadays are more advanced. Game developers can create much larger and immersive projects because of how advanced mobile devices are. Gone are the days where MMORPG are only available on PC or console. Revelation Online is one of many new MMORPGs making the journey from East to West, but it stands out amongst many of its competitors because of its stylish, free-flowing combat, ludicrously deep character creation and progression systems, and gorgeous open world. It also has plenty of content for players of every MMO denomination, whether you’re after a solid PvE grind packed with questlines and NPCs or just want to hunt down and kill your fellow virtual man in PvP duels and battles.

  270. Pingback:  free dating sites us

  274. Вызвать страстное желание во время половой близости поможет препарат Rendez Vous, который в считанные минуты разбудит женскую чувственность. Кроме того, за счет ускорения кровообращения в области половых органов, средство позволит получить от половой близости больше удовольствия. Регулярный прием препарата ускоряет выработку женских половых гормонов, борется с проявлениями климакса. Заполните форму для консультации и заказа Женские возбудители и какие действуют. Оператор уточнит у вас все детали и мы отправим ваш заказ. Через 1-10 дней вы получите посылку и оплатите её при получении.
    https://blog.crystalcommerce.com/devforum/profile/lynw6262214010/
    Селен сосредоточен в яичках, семенных канатиках и других внутренних органах мужчины. Он участвует в производстве тестостерона, повышая потенцию, применяется для улучшения репродуктивной способности мужчин. Использую уже вторую неделю. Честно – не ожидал ТАКОГО эффекта. Это НЕЧТО. Настоящий мужчина должен употреблять говядину. Медициной доказано, что она является одним из самых полезных продуктов для мужского здоровья.  Всем известно, что хорошее самочувствие является основой не только нашего настроения, но и восприятия окружающего мира в целом. Именно поэтому необходимо ответственно относиться к себе. А наши товары помогут Вам справиться с этой задачей. Мы предлагаем внушительный каталог медтехники от официальных поставщиков, в котором Вы найдете массу интересного и полезного для себя.

  369. Rahalla pelaaminen on mukavaa viihdetta ja onnen suosiessa jopa tuottoisaa huvia, mutta joillekin casino pelaamisesta saattaa muodostua ongelma. Sen varalta meilla on?vastuullisen rahapelaamisen osio,?josta voit asettaa itsellesi pelirajat tai jaadyttaa nettikasino tilisi pysyvasti tai valiaikaisesti. Jos sinusta tai lahella olevista ihmisista, kuten sukulaisistasi, tuntuu etta vietat liikaa aikaa rahapelien parissa, pelaat liian isoin panoksin tai rahalla, jota sinulla ei ole varaa havita – sinulla saattaa hyvinkin olla peliongelma. https://stlcore.com/community/profile/claudegrogan138/ Casinia Casino on yksi harvoista nettikasinoista, joka jaottelee pelinsa paitsi kategorioittain, myos teemoittain. Nain voit loytaa vaivattomasti esimerkiksi fantasia-, luonto-, Kaukoita- ja seikkailuaiheiset slotit. Eteesi ilmestyvat muun muassa Legend of Loki, Northern Sky, Kaiju tai London Hunter -videokolikkopelit. Casinian ulkoasuun sopivasti peleissa on myos ”Kuninkaalliset”-kategoria, josta voit valita yhden monista siniverisista peleista. Casino Talletus 5 Euro – Suomiautomaatti – bonus 600€ ja 60 Ilmaiskierrosta

  384. на качество препаратов К примеру, с помощью этого вещества вы сможете оторваться на любой вечеринке, воспринимая все происходящее в радужных тонах. На смену серым будням придут яркие дни, наполненные исключительно положительными эмоциями. Вы можете даже купить попперс без запаха – по отзывам пользователей, он значительно повышает настроение.
    http://kanin.ca/community/profile/sanfordwrenn88/
    Усилить потенцию можно не только широко известной «Виагрой», но и популярным средством «Звёздочка». Оно широко применяется для улучшения кровотока и точечного воздействия на определенные зоны в человеческом организме. Для применения такой мази: Народная медицина для повышения потенции рекомендует употребление чеснока. Единственный его недостаток – запах, который можно быстро устранить, пожевав петрушку, дольку лимона. Есть противопоказания для использования – гастрит, язва, аллергия на продукт, эпилепсия. Чеснок обладает полезными качествами для восстановления мужской силы:

  466. Холостячка 2 сезон https://bit.ly/39ioLkW Смотреть онлайн шоу Холостячка 2 сезон на СТБ.
    Пост шоу можно смотреть тут. Холостячка стб 2 сезон 1-2 серия

  467. Холостячка 2 сезон https://bit.ly/39ioLkW Смотреть онлайн шоу Холостячка 2 сезон на СТБ.
    Пост шоу можно смотреть тут. Холостячка стб 2 сезон 1-2 серия

  488. Pingback:  gay speed dating in los angeles

  573. Many of the early Game Boy games were adapted from popular arcade games, and through the years Nintendo steadily built the Game Boy’s library by re-releasing scaled-down versions of dozens of successful games from the NES. Nintendo Video Game Accessory Bu… Mario has come a long way since the NES era but that time is still worth reminiscing about. Super Mario Bros. Deluxe is a portable version of the original Super Mario game with a load of extras that will keep you entertained for hours of Goomba-stomping fun. Slowpoke is one of many popular Pokemon introduced in Generation 1’s Kanto region, and over the years it has received a number of evolutions. https://stack.arzdigital.net/community/profile/brennacolon9763/ This will be the 29th year of the Pirates of Emerson, which began as a celebration among friends and neighbors in the backyard of the Fields’ house on Fremont’s Emerson Street (thus the name), but quickly grew into something else. Bloomstein’s tweet of the unusual sign went viral, gaining more than 12,000 retweets in just one day. Getting Started Do you enjoy playing with ghosts? Then be sure to check our other game, Rolling Ghosts. Have fun! Haunt The House 2 BY ENTERING THIS COMPETITION, YOU AGREE TO THESE TERMS AND CONDITIONS:

  756. Welcome to this online blackjack page where you can play the best free blackjack games. The benefits of playing online are that you can learn blackjack rules in no rush and there is no actual monetary loss if you lose! You can click the menu button on the top right corner to read the rules. What’s best: We also automatically save your game so you can come back anytime to play blackjack online! Remember, you don’t win because you are closer to the value of 21 — you win because your combined value of the cards is greater than that of dealer. https://stbhost.us/profile/rudolphdellinge/ So, how does an online virtual escape room work? Starting out, you’re told that this is your first year at Hogwarts. With your house already chosen, you’re told that this is going to be a team building activity.  Read More » Another Australian company, Melbourne’s Escape Room, has launched a virtual game, Isolation, that takes place entirely over Zoom. After a video introduction, you quickly realise there’s someone else on the call, and that someone is not doing very well. He’s an astrophysicist and astronaut suffering from amnesia, and we soon discover that if we don’t recover his memories quickly, he won’t ever be able to leave the space station he’s trapped on.??? Sign up and play

  787. Roulette is not a hard casino game to learn. You put the chips on the boxes that you think the ball is going to fall into. The croupier spins the roulette wheel, and if you have placed your chips on the right number, you win. However, there are a lot of different betting possibilities in roulette. For example, you can bet on just 1 number, but it is also possible to bet on half of all the boxes on the wheel. Take a look at the roulette game rules for all the information about the betting possibilities and how the game actually works. https://mike-wiki.win/index.php/Casumo_mobile_casino_South_African Some Ethereum gambling sites offer full privacy thanks to cryptocurrency payments. Other gambling websites will offer privacy only if you deposit and withdraw Ethereum and other cryptocurrencies. Ethereum allows players to keep their full anonymity when gambling at online casinos. That protects your personal sensitive information secure and your money protected, as you don’t share your banking details. Once you make a deposit using Ethereum at online casinos, you will have to choose a fiat currency, like EUR or USD, to place bets with on your favorite casino games. But after your gambling session is over, you can withdraw your winnings as ETH.

  791. Please stand by, while we are checking your browser… Telefone: (11) 0 0000-0000 Varios sao os mercados de apostas esportivas, um destes mercados e o Mercado de Cantos ou Escanteios, que vem inclusive crescendo muito em numero de adeptos nos ultimos anos. Tudo isso acontece devido a alguns sites de estatisticas demonstrarem muitas informacoes sobre as equipes, com isso o apostador pode ter uma referencia dos numeros, conseguindo fazer uma analise mais confiavel em uma aposta tanto em pre-jogo, quanto in-live (ao vivo). http://landenrixl431986.bloggerswise.com/9351968/qual-o-melhor-site-de-aposta-esportiva Oferecemos muitos dos recursos sofisticados que voce encontrara em sites de apostas modernos, como apostas moveis e apostas ao vivo, muitos metodos de pagamento nacionais e operacao em moeda local e os melhores bonus de boas-vindas e depositos da industria. Temos licenca para operar pela Comissao de Supervisao de Jogos da Ilha de Man e nosso atendimento ao cliente e incomparavel. Voce deveria testar!

  812. Hello, i believe that i noticed you visited my web site thus i came to return the want?.I am attempting to find things to improve my web site!I suppose its good enough to use some of your ideas!!|

  820. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  822. I’m gone to inform my little brother, that he should also pay a quick visit this web site on regular basis to take updated from newest news update.|

  827. I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a good example of it.

  848. Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!

  849. If the coronavirus means youРІР‚в„ўre facing weeks stuck at home, blasting aliens or exploring oceans together online is a great way to stay in touch with friends What’s more fun than staving off hordes of enemies, cooking up delicious meals, or defusing a bomb in the world of video games? Doing it all with your best friends, of course. That’s why we’ve rounded up some of the best multiplayer games you can get your hands on right now. Do you want to play Sid Meier’s Civilization ? Visit our new website! http://lethbridgegirlsrockcamp.com/forums/profile/suevqv34092139/ Assault Bots is one of our most popular online vehicle combat games. There’s an active online base so you can find a match and jump right into the game! There are game genres that feature predominantly singleplayer gameplay. These games are perfect for playing alone: Genre: RPGLanguage: English, Japanese, French, German, Italian, Spanish, Korean, ChineseRegion: AsiaDate: 19 November 2021 Revisit the Sinnoh region from the original PokГ©monв„ў Diamond Version game The PokГ©monв„ў Brilliant Diamond…

  856. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  880. Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!

  894. The Jackbox Party Pack 7 leans a little heavier on that improv aspect than most prior collections. One game has players giving a faux TED talk set to silly randomized slides, while another has them draw original characters for a fake fighting game. So, players who aren’t so comfortable being creative in front of a group may feel more uncomfortable. But older Party Packs have options with more gentle prodding—Fibbage and Trivia Murder Party are typically good standbys—and those who do want to be silly are given plenty of room to be so. Not many video games go better with a few rounds of drinks. https://stack.arzdigital.net/community/profile/nickolascruz868/ Online games for toddlers. Excalibur Publishing В© 2019 – All rights reserved Railroads are often used to transport cargo or passengers in our fun online games. You can play them at high speeds and race to the next stop. Or you can play at a relaxed pace, and lay the tracks you are going to use later. Discover the fun you can have with our railway and train games for free. Don’t miss the game Ice Cream Pirates. Protect your treasure and set traps against the thieving pirates. When you play these games, it operates just like in the real world. Now let us know the features of this kid’s train games.

  909. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  928. Yesterday, while I was at work, my sister stole my iPad and tested to see if it can survive a 25 foot drop, just so she can be a youtube sensation. My apple ipad is now broken and she has 83 views. I know this is entirely off topic but I had to share it with someone!|

  943. Ihr digitaler Lizenzanbieter ist Softhier.com. Kaufen Sie Windows 10 Pro- und Windows 11-Betriebssystemlizenzen zu erschwinglichen Preisen. Sie können auch Office 2019 Pro und andere Lizenzschlüssel erwerben.

  953. Forget about spam and advertising mailings.Keep your real inbox clean and secure. 10 Minute Mail provides temporary, secure, anonymous, free, disposable email address for 10 minutes.

  958. ip adresleri kullanıcıların kullanarak internette gezinebilmelerine imkan tanıyan ve numaralardan meydana gelen , internet servis sağlayıcısı tarafından sağlanan bir hizmettir.İp adresinin takibi çok kolaydır.Bu yüzden VPN , proxy ve dns değiştirme gibi yöntemleri sizlere öneriyoruz.0 güvenli hale gelmeyeceksiniz ancak takiniz zorlaşacaktır.VPN hizmetleri ücretli yada ücretsiz 3. taraflar tarafından sağlandığı için güvenli sayılmazsınız ve bu hizmet ile birlikte başka sitelere giriş yaptığınız şifreler görülebilir giriş yaptığınız sitelerin bir listesi yada aktiviteleriniz başkaları tarafından görülebilir.

  960. Nefis yemek tarifleri pratik yemek tarifleri hamur işi poğaça börek pasta kek tarifleriyle yemek tarifleri sitemize binlerce yemek tarifi burada. – Yemek Tarifleri Sitesi

  964. Kadın suit , en büyük kadın sitesi. Kadınlar için, sağlık, tüp bebek, diyet, estetik, moda, anne bebek, yemek tarifleri kadın sitesi.

  965. Previously, people with bad credit were generally refused loans or offered deals that where very expensive in comparison to loans for people for bad credit. However, because car finance loans are so popular, lenders are now offering competitive rates for people with bad credit. At the title suggests, you hire the car from the finance company, taking responsibility for it and making monthly payments until you have paid the total amount owed. You are the registered keeper of the vehicle throughout the payment plan and then at the end of the repayment period, you have the option to take ownership of the car. http://icebba.ir/index.php/community/profile/cassandrasteger/ Availability of insurance benefits on your card may vary by card issuer. Please refer to your issuing financial institution for complete insurance benefit coverage terms, conditions and exclusions. These virtual cards are powered by Mastercard. So you should be able to complete a virtual card transaction online or over the phone at any business that accepts a card with the processing giant’s logo. Popular Searched NOTE: This virtual visa card can be used for any name and address. Orbiscom’s patented payment technologies have been integrated with MasterCard’s global processing platform, “inControl”. Your HelloMoney Mastercard’s dynamic CVV expires after five (5) minutes and is only valid for one (1) transaction. Once a transaction using your virtual Mastercard is made or the CVV is expired, the user shall initiate another request for CVV.

  978. Greetings! Very helpful advice on this article! It is the little changes that make the biggest changes. Thanks a lot for sharing!

  982. I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post…

  983. Betpas online bahis siteleri arasında uzun yıllardır yer almakta olan bir marka olarak, kalitesini kanıtlamış bir bahis sitesidir. Kullanıcı dostu yaklaşımıyla .

  984. Betturkey, dünyanın çeşitli ülkelerinde fiziki casino işletmekte ve Avrupa’nın birçok ülkesinde spor bahisleri oynatan kurumsal bir şirkettir.

  985. Betturkey illegal bahis sitelerinde sizlere çok daha fazla oyun sunulduğu için ve kazanç elde etme imkanınız diğer bahis sitelerine nazaran daha fazla

  986. Tipobet spor bahisleri alanını sadece futbolla çeşitlendirmemekte. Aksine futbol kadar değişik spor karşılaşmaları da oluşturarak ilerler.

  987. Thanx for the effort, keep up the good work Great work, I am going to start a small Blog Engine course work using your site I hope you enjoy blogging with the popular BlogEngine.net.Thethoughts you express are really awesome. Hope you will right some more posts.