brand purpose

This week Kraft Heinz tabled a bid of around £115bn for Unilever, which was politely rejected. Since then, talks have ended and both companies have decided (more…)

It was a weekend of joy for Ryanair, reporting a record year with profits rising 6%. Meanwhile, on the other, side of the runway, British Airways (more…)

Despite all of our differences, there is no doubt that at our core we all have something in common. We are human beings. As Aristotle once said, we are “political (more…)

“It’s hard not to be romantic about baseball.” – Billy Beane [embed]https://youtu.be/SzgJoB6nY0Y[/embed] In the 2011 Academy Award-nominated film Moneyball, Billy Beane (portrayed by Brad Pitt) responds (more…)

We’re living in a time where companies desperately want to become “the Uber” of their space. To be fair, it’s an attractive prospect; to sit at the forefront of your (more…)

Key takeaways Cause-driven marketing is meaningless unless corporate actions are aligned. But the truth is, in seeking authentic messaging, many brands are revealing (more…)