How do you increase the relevance of a diverse portfolio of brands within a global drinks group?
How do you change consumer perception of a brand in an under-performing category?
How do you create a luxury brand experience?
How do you engage new audiences and change cultural habits?
How do you maximise year-round commercial potential for a brand synonymous with Christmas and birthdays?
How do you change gender perception in a male-dominated market?
How do you define a new category of drinks whilst creating a pioneering new brand?
How do you reinvigorate a tired legacy brand?
How do you disrupt an established category to reach consumers through innovative retail?