Stubborn Branding Work Bacardi Branding Work JLB Branding Work Caleb's Kola Branding Work Sobe Branding Work Stok Cold-Brews Branding Work Sobe Branding Work Stok Branding Work Stubborn Branding Work Huawei Branding Project Stok Branding Work Stubborn Branding Work Sobe Branding Work Caleb's Kola Branding Work

Experience retail for the automotive industry

How the automotive industry is embracing experiential retail, the best way to measure a brand activation, & the World Cup’s sponsorship woes

When we think of the auto industry, invariably a specific image comes to mind. The “used car salesman” is an almost iconic image, the standard-issue black-topped lot his backdrop. And this picture seems clear whether imagining the 1950s or the 2000s. As a result, many people believe there has been little movement as it relates to how automotive companies approach sales and marketing. But, things are changing indeed. This old industry is learning some new tricks, embracing experiential retail and investing in unique ways to get and keep consumer attention. And other traditional industries would be wise to pay attention. There is a broader need for more established brands to adapt how they sell their products to stay relevant with an ever-changing consumer base. ALB Presents an article that features a man who is taking this mantra to heart and changing how automotive brands approach consumer engagement.

This week’s key takeaways:

  • Brands and industries must embrace new methods to connect with modern consumers, even if that means turning away from the “old way that worked.”
  • In the U.S., country music is a force to be reckoned with, and smart brands are capitalizing on its popularity to reach consumers.
  • Too big to fail doesn’t translate as it relates to popular events or institutions. The dramatic sponsorship decline for the World Cup demonstrates that giants can fall if they don’t manage their own brands.

auto brand

The automotive industry is going all-in on experiences

In this new frontier of retail, no sector seems to have been spared, automotive included. Over the past few years, car companies have been attempting to develop innovative techniques to entice consumers, removing the stereotypical pushy salesman from the picture.

This article by the New York Times features Eddie Sotto, an “experiential designer” who “helps devise ideas for selling cars borrowed from theme parks and other unlikely sources.” Having worked for Disney in the past, “what he learned from creating Main Street for Euro Disney and Pooh’s Hunny Hunt ride in Tokyo he now applies to selling automobiles.” His revolutionary approach exemplifies some of the out-of-the-box tactics other automotive companies are taking, ranging from installing features from cafés to shark tanks in dealerships.

This trajectory toward experiences will only continue to serve consumers, as car companies and other retail outlets discover bigger and better ways to make an impact.


Ecommerce brands are proving the value of brick and mortar

When it comes to commerce, an internet presence is required for a company to be successful. And, over the years, several companies, many of them the largest in the world, have existed entirely online. But, even retail behemoth Amazon has started to take things offline, as companies realize that a physical presence has advantages.

In addition to Amazon pop-ups, the company recently began opening Amazon Go locations, which have been coined a “store of the future”. Online brands such as Everlane and Casper have also created brick-and-mortars on a smaller scale. Through pop-ups and brand experiences, they have brought their digital brands to life. Brands have learned that having a physical presence, even one that is minimal, keeps consumers engaged and coming back.

Like experiential, these physical shopping experiences are often focused on consumer engagement while demonstrating transparency and brand value. They seek to bring the brand to life, create a connection with consumers, and provide “seamless on/off-line shopping experiences built around the shopper.” And, in most cases, their efforts are working.

New Orleans anniversary celebration serves as inspiration for brand activation design

New Orleans is known for its vibrant culture, delicious cuisine and world-renowned festivals. This year, the city has commenced its 300th anniversary with a year-long celebration. The “One Time, in New Orleans” tourism campaign will feature events, exhibits, performances, galas, and lectures that will last the entire year.

One of the exhibits uses shipping containers placed throughout the city, which are converted into video booths to allow visitors to share their favorite New Orleans memory. Powered by artificial intelligence (AI) technology, these containers will “listen” in and project related images and/or music. As Mark Romig, president and C.E.O. of the tourism and marketing corporation, explains, “for example, if they start telling the story of an underground jazz bar they discovered, the booth will project footage of trombones and saxophones or perhaps people dancing to jazz music. It’s an incredibly immersive and uniquely personal experience.”

Like the New Orleans celebration, more and more marketers are incorporating AI to improve their own brand activations. The technology allows brands to personalize their experiences, creating familiar moments that resonate with each attendee.


Why brands have set their sights on country music fans

Country music has long been a staple in certain segments of the U.S, and in the last few decades has made its way into the pop culture-sphere. Country is the most popular format among American adults with a 15.2 percent market share. In addition, “Nielsen pegs the median household income for country fans at $65,000—26% higher than the national average.” These statistics have led to more brands looking to align themselves with country music artists at large events, festivals, and more.

Even events such as the Super Bowl and South by Southwest (SXSW) are showcasing just how much reach country music has. Budweiser is a prime example. The brand brought country to SXSW by introducing the “Country Club” experience. With outdoor games and custom leather koozies, Budweiser is one of many companies that has developed an innovative and unexpected way to capture country fans interest while staying true to their brand. Read this Adweek article to learn more.


Macy’s Beauty Suite embraces experiential to connect with shoppers

We all know that the retail world has made a dramatic shift. The recent closure of Toys r’ Us seemed to solidify a changing of the guard as it relates to how brick and mortar operates and finds success. But many experts caution the mantra that storefront retail is dying. Far from it, this Forbes article argues. But the author emphasizes there is a transformation occurring, and “boring, undifferentiated, irrelevant and unremarkable stores are most definitely dead, dying or moving perilously close to the edge of the precipice.”

Macy’s is responding to this new retail atmosphere and following the likes of many iconic stores by embracing experiential tactics. Their goal this year is to create new in-store experiences for different brands each month. The company recently launched the first of these in-store experiences, titled Macy’s Beauty Suite. Here customers can speak with makeup professionals, learn beauty tips and tricks, and test the product before purchasing it. The brand activation also includes many brand touch points, including a social media campaign, digital influencers, and more

Gucci store

Gucci takes experiential retail to the next level

Continuing with experiential retail, this article explores a recent brand activation by fashion label Gucci, which took place within a 14th-century palazzo in Florence, Italy. The author hails the activation as “a grand example of experiential retail, the new normal for coercing shoppers back into brick-and-mortar stores. It also serves as a powerful marketing tool, immersing shoppers and brand fans in the lore of Gucci.”

The multi-level retail experience included a “bazaar-like” retail space which sold items that were exclusive to the experience. Books, magazines, and other Gucci products were also for sale, and the experience even included its own restaurant, Gucci Osteria, by Michelin-starred chef Massimo Bottura.

Another intriguing aspect: the experience was not free to attend. However, the cost served to support restoration projects within the city by donating half of its ticket sales, making the experience double as a philanthropic endeavor.


How the World Cup has become a liability, not a coveted sponsorship opportunity

This summer, Russia will host the FIFA World Cup. This widely-popular international football competition is usually never short on sponsorship. However, this year FIFA is missing a significant number of sponsors. With the exit of former FIFA President, Sepp Blatter, accompanied with several investigations and arrests, FIFA has become a brand liability. Add in the fact that the games are taking place in internationally-embattled Russia, getting new companies on board has been a significant challenge. In addition, many existing sponsors are denouncing FIFA and are considering withdrawing.

For years, the World Cup has been one of the holy grails of sponsorship, but this lack of support has shown that even the most historically and culturally popular events are never too big to fail. The author of the article sums up the situation, stating that “it’s ironic that a tournament that has proven so successful in the past in building brand equity for a multitude of companies is now struggling because, beyond the issues of probity, financial transparency and ethics, it completely forgot about its own reputation.”



  1. 2007 – 2021 FreeGamePickв„ў All Rights Reserved Baby Hazel has the collections of best baby games to entertain and keep your baby happy. Girl Makeup Kit Comfy Cakes Pretty Box Bakery Game An interesting gaming experience as well as one of the coolest Match 3 games would be Storm Chasers: Tornado Islands! In this game, Alex is trapped in a dimension. This video game will let the person playing engage in a variety of brain-wrecking match 3 puzzles to find the missing piece and bring him back to reality. Expect a variety of missions filled with hidden objects, match three, and puzzle games as you try to rescue your friend, the boy! Unfortunately, since you are loading the game from a browser, you will need to re-map your controls for every game, every time. It looks like a bigger hassle than it actually is, though. After doing it a couple of times, it feels like second nature. Now you know where to find the best retro games to play in your browser. Ensure that you have a stable Internet connection and receive maximum pleasure from your online retrogaming. Mighty Morphin P… With this book, you’ll learn all about the hardware of Golden Age 8-bit arcade games produced in the late 1970s to early 1980s. We’ll learn how to use the C programming language to write code for the Z80 CPU. The following arcade platforms are covered: * Midway 8080 (Space Invaders) * VIC Dual (Carnival) * Galaxian/Scramble (Namco) * Atari Color Vector * Williams (Defender, Robotron) We’ll describe how to create video and sound for each platform.

  2. Hello there, I found your website by means of Google while looking for
    a related topic, your site came up, it looks great.
    I’ve bookmarked it in my google bookmarks.
    Hi there, simply changed into alert to your weblog through Google, and located
    that it’s truly informative. I am gonna be careful for brussels.
    I will appreciate for those who proceed this in future.
    A lot of folks can be benefited from your writing. Cheers!

  3. Pingback:
  4. В нашей Аптеке Фармация ?? Вы можете купить капсулы для потенции NeoMax в Махачкале по цене 0 руб. ?? Не упустите это предложение, заказывайте NeoMax по акции ?? сегодня. Средство для потенции НеоМакс появился на международном рынке недавно, но уже завоевало любовь мужчин из разных стран, так как: 147 руб. 147 руб. Врачи рекомендуют мужчинам начать пить Потенциалекс при начальных проблемах с потенцией как средство, предупреждающее возникновение запущенных форм болезни. Даже в сложных ситуациях в комплексное лечение также включается описываемый препарат Потенциалекс. В отзывах врачей выделено, что риск побочных действий минимален. Дело в том, что в состав Эровин входят только натуральные компоненты, поэтому можно не волноваться о перегрузке печени или обострении хронических заболеваний пищеварительной, эндокринной системы. Отзывы о neomax средство для потенции Препарат для улучшения потенции NeoMax необходим мужчинам при наличии таких расстройств и отклонений: Отличительная черта лекарственного средства – наличие в упаковке двух флаконов. В одном из них содержатся синие таблетки, в другом – красные. С учетом цели приема Неомакса инструкция может быть такой:
    Воздействие алкоголя на потенцию в первую очередь связано с серотонином и дофамином – химическими веществами, содержащимися в нашем организме. Если не вдаваться в медицинские научные термины, то при помощи этих веществ клетки мозга передают друг другу информацию, чтобы добиться желаемого результата. По сути, именно они в ответе за начало и конец эрекции. И за эякуляцию и оргазм, кстати, тоже. Наркология Если причина эректильной дисфункции – травмы кавернозных или других нервов, Viberect действует в обход повреждений, налаживая утраченную нервную связь. Если импотенция вызвана перенесенным инсультом, прибор может «разбудить» отключившиеся центры спинного мозга. чем больше нейролептиков принимает больной, тем больше мозговой ткани он теряет. Нормальный уровень внутричерепного давления очень важен для самочувствия человека. Эффективность этого способа доказывается тем, что даже при повреждении кавернозных нервов – естественных проводников сигнала от пениса к мозгу (например, после удаления простаты), Viberect активирует связь пенис – спинной мозг через срамной нерв, обходя поврежденный участок через неповрежденные нервы.

  5. Great information right from you. I have understand your stuff prior to and you’re just extremely magnificent. I honestly desire what you’ve received right here, certainly like what you’re stating and the way in which through which you are saying it. You are making it enjoyable and you still care for to keep it wise. I cant wait to learn much more from you. This is actually a terrific website.

  6. Hi, Neat post. There’s a problem along with your website in internet explorer, might test this¡K IE still is the marketplace chief and a huge part of other people will leave out your great writing because of this problem.

  7. Howdy! Someone in my Myspace group shared this website with us so I came to take a look. I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers! Wonderful blog and terrific design.

  8. I am really impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one today.

  9. What i don’t realize is in fact how you are now not actually a lot more smartly-favored than you may be now. You are very intelligent. You already know thus considerably in terms of this matter, made me in my view consider it from so many various angles. Its like men and women don’t seem to be involved except it¡¦s something to do with Girl gaga! Your personal stuffs great. At all times take care of it up!

  10. Maximize your by how a large amount of gear are employed internationally and will often impart numerous memory making use of that your is also fighting that is a result from our team rrnside the twenty initial centuries. everyday deal livingsocial discount baltimore washington.

  11. Very nice post. I just stumbled upon your blog and wanted to say that I’ve really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

  12. Hi! I know this is kind of off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having trouble finding one?

  13. Hello there! This post couldn’t be written any better! Reading through this article reminds me of my previous roommate! He always kept preaching about this. I will forward this article to him. Fairly certain he’ll have a very good read.

  14. Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how could we communicate?

  15. Very couple of internet sites that take place to become comprehensive beneath, from our point of view are undoubtedly well worth checking out.

  16. Hi every one, here every one is sharing these experience, so it’s nice to read this blog, and I used to go to see this webpage everyday.

  17. of course like your web-site but you have to test the spelling on several of your posts. Many of them are rife with spelling issues and I in finding it very troublesome to inform the reality nevertheless I will surely come again again.

  18. I just couldn’t leave your site prior to suggesting that I extremely enjoyed the standard information an individual supply to your visitors? Is going to be back continuously to check out new posts.

  19. Holmes and the Stolen Stones Kasinopelien Ilmaiskierrokset | Netticasino – pelaa riskittömästi ja kotiuta 15 minuutissa 40800 Vaajakoski Redirecting… Viktigt meddelande Please allow up to 5 seconds… Hyvink? PostimerkkikerhoValtakatu 18FI – 05800 Hyvink?INLAND Bets placed on all versions of the following games will not count towards your wagering requirements: Video Poker, Roulette, Quick Play, Hi Lo Fever, Baccarat & 3 Card Poker. If the player placed bets on any of the games mentioned above before the wagering requirements for the bonus have been met, we reserve the right to withhold any amount in excess of a player’s original deposit from a player’s withdrawal. Bonuskoodeja enää harvemmin näkee kasinoilla joka nopeuttaa pelaajan prosessia bonusta hankkiessa. Myös rekisteröitymisvapaat kasinot ovat helpottaneet pelaamista ja nykypäivänä pelaamisen aloittamiseen ja bonuksen lunastamiseen menee alle pari minuuttia. CASINOGURU200 Parhaat Casino Bonukset 2021Casinobonukset ovat nettikasinoiden asiakkaille tarjottava bonusmuoto. Casinobonus voi tarkoittaa mm. talletusbonusta, ilmaiskierroksia tai ilmaista pelirahaa. Casinobonuksia on tarjolla kansainvalisten nettikasinoiden verkkosivuilla esimerkiksi tervetuliaisbonusten muodossa.

  20. Заполните форму для консультации и заказа Самый лучший и сильно действующий женский возбудитель. Оператор уточнит у вас все детали и мы отправим ваш заказ. Через 1-10 дней вы получите посылку и оплатите её при получении. Заполните форму для консультации и заказа УльтраДжи возбуждающие капсулы для женщин. Оператор уточнит у вас все детали и мы отправим ваш заказ. Через 1-10 дней вы получите посылку и оплатите её при получении
    недорогие женские возбудители Женский возбудитель в каплях в украине форум о женских возбудителей, возбудитель для женщин do it отзывы. Отзывы о женский возбудитель silver fox возбуждающие женщину средства, рейтинг возбудителей для женщин по отзывам женский возбудитель в аптеках в каплях тюмень. Женский возбудитель ххх возбудитель для женщин порошки, мужские и женские возбудители в каплях.

  21. I just couldn’t go away your site before suggesting that I extremely loved the standard info an individual provide in your visitors? Is gonna be again steadily to inspect new posts.

  22. Pingback:  priligy dosing
  23. Hello. Interesting post! I’m really appreciate it. It will be great if you’ll read my first article on

  24. Pingback:  stromectol liquid
  25. It’s actually a cool and useful piece of info. I’m happy that you just shared this helpful information with us. Please keep us informed like this. Thanks for sharing.

  26. Pingback:
  27. Pingback:  gncedstore
  28. Pingback:
  29. Wow, incredible weblog format! How lengthy have you ever been running a blog for? you make blogging glance easy. The total look of your website is magnificent, as well as the content!

  30. Wow, amazing blog layout! How lengthy have you been running a blog for? you made blogging glance easy. The total glance of your site is wonderful, as smartly as the content!

  31. Pingback:  buy generic viagra
  32. Pingback:  cialis soft
  33. Pingback:  cialis tab 10mg
  34. Pingback:  cialis 2 mg
  35. how long is viagra effective non fda approved list erectile dysfunction studies cialis free samples sildenafil pfizer 50 mg price new chronic pain medicine lowest price on generic cialis [url=]where to order cialis online[/url]

  36. how long for sildenafil to take effect fda approved canadian pharmacies cialis 2.5 mg generic viagra 50mg price generic drug list and prices [url=]discount cialis online[/url]

  37. Pingback:  cialis for men
  38. Pingback:  cheap viagra
  39. Pingback:  viagra online canada
  40. Pingback:  generic viagra india
  41. amazon viagra tablets vitamins to increase libido in women amazon india today’s deal viagra coupon how to make homemade viagra foods that lower libido [url=]generic viagra cost[/url]

  42. Pingback:  buy sildenafil online
  43. Pingback:  viagra without script
  44. Pingback:  generic stromectol
  45. Pingback:  cialis side effects
  46. Pingback:  sildenafil 20mg
  47. Pingback:  viagra samples
  48. Vielen Dank für Die Schönen Beitrag. Ich tatsächlich studieren dieses Thema für irgendwann . Die Waren und Besonderheiten Sie angeben, ich war nicht aufmerksam. Ich wird wahrscheinlich sein nachfolgend Ihre Blog-Site jetzt und hoffentlich Sie werden mehr Gefühle und Einsichten.

  49. 100mg viagra without a doctor prescription cialis and cocaine interaction free cialis is viagra good for your heart trulicity weight loss results is there female viagra [url=]cialis free trial[/url]

  50. Pingback:  buy cialis viagra
  51. Pingback:  free viagra
  52. Pingback:  cheap viagra mexico