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Many CPG brands have a problem: growing fast often means hiring fast or, worse, hiring badly. As a result, many founders turn to individual consultants to tackle marketing, operations, supply chain, branding, and more. But fragmented consulting can add friction, delays, and headaches for founders who are already navigating a challenging atmosphere.
That’s why the best CPG consulting agencies offer “one-stop-shop” models, where a single partner handles go-to-market strategy, execution, tools, and enablement. More and more emerging CPG brands are understanding that when you have the right consultant, you have a true partner who helps you maximize every dollar spent.
Why CPG Founders Struggle with Fragmented Consulting
- Loss of coherence & inconsistent messaging
With separate consultants for branding, marketing, packaging, operational strategy, etc., priorities clash and brand messaging might drift. - Overhead of communication & alignment
As the founder, you become the project manager of your consultants. Time and energy drain away from building your business; time and energy that you can’t spare. - Wasted budget on disconnected advice
A strategy deck from a pricey consulting firm can be frustrating to founders, who are looking for actionable implementation that moves the needle right away. - Confusion for early-stage founders
If you’re new to CPG, it’s hard to nail down what to prioritize first. Fragmented advice can put energy into low-impact areas and stall progress.
The Power of Hiring One Partner
Here’s how a unified consulting model changes the game:
- Clarity & alignment: One partner, one strategy, one approach.
- Temporary in-house team: Embedded as part of your team without the full-time cost.
- Hands-on execution + enablement: Real deliverables, including playbooks, SOPs, campaigns, and tools.
- Empowerment & guidance: With a dedicated consulting partner, you learn along the way, becoming more confident in navigating the CPG space, managing margins, and growing scalably.
What To Look For in a One-Stop CPG Consulting Team
Must-Haves
- Embedded team feel (hands-on, not distant)
- Generic deliverables without implementation
- Stage-aware support
- Hourly billing with endless scope creep
- Tools you can reuse (playbooks, SOPs, templates)
Red Flags
- Overreliance on “vision” decks
- Integrated thinking (packaging, supply chain, marketing, ops)
- Fragmented advice in silos
- Transparent pricing, 90-day sprint goals
- Vague timelines, hidden fees
How A Little Bird Delivers One-Stop CPG Consulting
At A Little Bird, we deliver everything you need, nothing you don’t. Our services are uniquely matched to your stage of growth, ensuring that you have the support to navigate what’s in front of you, and what comes next. Instead of parachuting in with abstract recommendations, we act as your temporary in-house team, embedding across marketing, operations, sales, and branding so you’re never left juggling the pieces on your own.
We roll up our sleeves to launch programs, optimize margins, and deliver real assets that move your business forward. Along the way, we equip you with reusable playbooks, templates, and shared workspaces so the systems we build together continue to work long after our sprint is over.
Each engagement is designed as a focused 90-day sprint, with clear deliverables and measurable goals, so you know exactly what’s being built and when it will be in your hands.
And most importantly, we protect your vision. Every recommendation and every deliverable is designed to scale your brand while keeping you in full control of equity and direction. With A Little Bird, you get a partner committed to building lasting foundations for your brand growth.
Navigating a fragmented consulting ecosystem that requires immense effort to coordinate is not the only choice that CPG brands have. For founders who want to avoid detours and scale with confidence, a one-partner CPG consulting model is the way to go.
If you want to see how this works in action, with real deliverables, clear timelines, and no guesswork, A Little Bird is here to help!
👉 Contact us to Book Your Discovery Call