cpg

CPG brands face a uniquely difficult challenge: building product demand and brand trust in environments where attention is fragmented, shelf space is limited, and the competition is relentless. That’s why many brands partner with a CPG marketing agency, whose scope is often different from traditional marketing firms to create unique value.

Executing a street team marketing campaign, especially one that drives ROI, is not simple. As a brand activation agency that specializes in street team marketing, we follow a strict playbook to ensure our clients get the results they need, and they are able to communicate ROI to their leadership.

CPG brands have a problem: growing fast often means hiring fast or, worse, hiring badly. As a result, many founders turn to individual consultants to tackle marketing, operations, supply chain, branding, and more. But fragmented consulting can add friction, delays, and headaches for founders who are already navigating a challenging atmosphere. That’s why the best CPG consulting agencies offer “one-stop-shop” models, where a single partner handles go-to-market strategy, execution, tools, and enablement. More and more emerging CPG brands are understanding that when you have the right consultant, you have a true partner who helps you maximize every dollar spent.

Have you ever walked into a grocery store or restaurant and been too overwhelmed to make a decision on what you want? Why does there have to be so many options for ketchup? Why do I need to decide between 4 different types of flour tortillas for taco night? How do I even choose? While

I’ve tried almost all of the dairy alternatives when it comes to ice cream - almond or oat, cashew or coconut – and I must say, they usually don’t hit the sweet spot the way a typical, creamy, dairy-based ice cream does. It leaves you with a feeling of wanting more. There is just something

By creating immersive experiential marketing campaigns that allow consumers to interact with their products and brand, CPG companies can leave a lasting impact and create a memorable connection. Understanding Experiential Marketing Experiential marketing, also known as engagement marketing or event marketing, is a strategy that focuses on creating unique experiences for consumers. Instead of relying

In today's competitive business landscape, it is crucial for consumer packaged goods (CPG) companies to find the right agency partner that can help them navigate the ever-changing market. CPG agencies play a vital role in assisting businesses in developing and implementing effective marketing strategies, brand positioning, and consumer engagement initiatives. To make an informed decision

Field marketing plays a crucial role in promoting beer, wine, and spirits brands. It is a powerful marketing tool that enables brands to interact directly with consumers in a targeted and engaging way. Understanding the significance of field marketing in the alcohol industry is key to developing effective strategies that can drive brand awareness and

Retail sampling can be a powerful tool for CPG businesses looking to engage with their target audience and increase sales. By strategically offering products to potential customers, retailers can create a memorable experience that can leave a lasting impression. In this article, we will explore the concept of retail sampling, its effectiveness, and how you

In the fast-paced world of consumer-packaged goods (CPG) marketing, staying ahead of the trends is key. As we look ahead to CPG marketing trends in 2024, exciting developments are on the horizon that will shape the industry in innovative ways. From the rise of artificial intelligence (AI) to the evolving impact of content and social

Experiential events are all the rage these days. From immersive pop-up installations to interactive brand activations, these events have taken the marketing world by storm. So, what exactly is an experiential event? And why are they so important? In this article, we'll dive deep into the world of creating memorable experiential events and explore the