cpg marketing

Street Team Marketing for CPG: The Brand Activation Playbook + ROI Tracking

Executing a street team marketing campaign, especially one that drives ROI, is not simple. As a brand activation agency that specializes in street team marketing, we follow a strict playbook to ensure our clients get the results they need, and they are able to communicate ROI to their leadership.

Readmore
alb

November 26, 2025

Why CPG Founders Are Choosing One Partner Over Many: The Rise of All-In-One CPG Consulting

CPG brands have a problem: growing fast often means hiring fast or, worse, hiring badly. As a result, many founders turn to individual consultants to tackle marketing, operations, supply chain, branding, and more. But fragmented consulting can add friction, delays, and headaches for founders who are already navigating a challenging atmosphere. That’s why the best CPG consulting agencies offer “one-stop-shop” models, where a single partner handles go-to-market strategy, execution, tools, and enablement. More and more emerging CPG brands are understanding that when you have the right consultant, you have a true partner who helps you maximize every dollar spent.

Readmore
alb

September 25, 2025

CPG Agencies: Finding The Right One For Your Brand

In today's competitive business landscape, it is crucial for consumer packaged goods (CPG) companies to find the right agency partner that can help them navigate the ever-changing market. CPG agencies play a vital role in assisting businesses in developing and implementing effective marketing strategies, brand positioning, and consumer engagement initiatives. To make an informed decision

Readmore
alb

November 7, 2023