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ALB Presents

This is what you need to know about conscious consumerism (ALB Presents)

Key takeaways Over the past several decades, consumers no longer simply consume. They expect more out of products and the companies make them. Conscious consumerism is on the rise, and brands need to adapt. Physical environment matters when it comes to shaping human behavior. When it comes to corporate culture, there are fascinating differences in…

Breathing life into legacy brands (A Little Bird Presents)

Key takeaways: Legacy brands like Budweiser are using experience marketing to connect with younger generations and revitalize brand perception. Taking experiences to the next level is a part of most experiential brainstorms, and many brands are finding success in incorporating a travel or retreat element. DNA testing service 23AndMe demonstrates how service brands can use…

How brands can benefit from controversy (A Little Bird Presents)

Key takeaways: Purpose-driven marketing does not have to be philanthropic. Often, brands can benefit from controversy when they take a political stand that they believe in. The data show that personal experience and word-of-mouth recommendations reign supreme when it comes to consumers’ major purchasing decisions. Augmented reality and virtual reality continue to spark marketers’ imaginations…

Conversational marketing is key to a brand’s success

This week’s key takeaways: Brands that practice conversational marketing, and are better listeners, are creating more relevant, effective marketing messages. The success of American Eagle’s authentic and “real” marketing demonstrates the immense value that consumers put on transparency. Securing the attendance of influencers at brand events will improve your relationship with them and encourage them…

Why brands should rethink gender-based marketing

Key takeaways: While brands might be eager to connect with a specific gender through gender-based marketing campaigns, creating campaigns for women that are built on stereotypes can backfire. In vying for Millennials' attention, many brands are missing the mark by neglecting their younger counterparts, Gen Z, who hold significant purchasing power. Beauty brands, which as…

Pop-up retail drives engagement and sales

Key takeaways: Pop-up retail is far from trendy. It is a key consumer engagement strategy that can have multi-faceted benefits for a brands. During a brand activation or in a brick and mortar environment, merging digital and physical engagement allows for the best user experience. While Millennials love travel, experiences, and authenticity, for many in…