ALB Presents Archives - A Little Bird

Maddy’s Favs-Brave Robot: Ice Cream of the Future

I’ve tried almost all of the dairy alternatives when it comes to ice cream - almond or oat, cashew or coconut – and I must say, they usually don’t hit the sweet spot the way a typical, creamy, dairy-based ice cream does. It leaves you with a feeling of wanting more. There is just something…

Maddy’s Favs- Mortal Kombucha

Have you ever walked into a grocery store or restaurant and been too overwhelmed to make a decision on what you want? Why does there have to be so many options for ketchup? Why do I need to decide between 4 different types of flour tortillas for taco night? How do I even choose? While…

This is what you need to know about conscious consumerism (ALB Presents)

Key takeaways Over the past several decades, consumers no longer simply consume. They expect more out of products and the companies make them. Conscious consumerism is on the rise, and brands need to adapt. Physical environment matters when it comes to shaping human behavior. When it comes to corporate culture, there are fascinating differences in…

Bravery and living your brand purpose (A Little Bird Presents)

Key takeaways Brand bravery is a topic we discuss a lot at A Little Bird, as companies struggle to feel confident in embracing a “larger purpose” (more…)

Micro-influencers rule at Coachella (A Little Bird Presents)

Key takeaways Celebrity endorsements have made way for Instagram influencers, who are now making way for micro-influencers, as a prime way for brands (more…)

How brands sabotage their purpose (A Little Bird Presents)

Key takeaways Cause-driven marketing is meaningless unless corporate actions are aligned. But the truth is, in seeking authentic messaging, many brands are revealing (more…)

When marketing strategy meets design (A Little Bird Presents)

Key takeaways: A siloed marketing strategy is no longer viable. To stay competitive, agencies need to embrace a place where marketing “strategy meets design.” (more…)

Breathing life into legacy brands (A Little Bird Presents)

Key takeaways: Legacy brands like Budweiser are using experience marketing to connect with younger generations and revitalize brand perception. Taking experiences to the next level is a part of most experiential brainstorms, and many brands are finding success in incorporating a travel or retreat element. DNA testing service 23AndMe demonstrates how service brands can use…

How brands can benefit from controversy (A Little Bird Presents)

Key takeaways: Purpose-driven marketing does not have to be philanthropic. Often, brands can benefit from controversy when they take a political stand that they believe in. The data show that personal experience and word-of-mouth recommendations reign supreme when it comes to consumers’ major purchasing decisions. Augmented reality and virtual reality continue to spark marketers’ imaginations…

Conversational marketing is key to a brand’s success

This week’s key takeaways: Brands that practice conversational marketing, and are better listeners, are creating more relevant, effective marketing messages. The success of American Eagle’s authentic and “real” marketing demonstrates the immense value that consumers put on transparency. Securing the attendance of influencers at brand events will improve your relationship with them and encourage them…