Strategy and Creative

Social media marketing is no longer optional—it’s where brands build awareness, trust, and loyal communities. But simply posting a few times a week won’t move the needle. Brands today need a partner that understands strategy, storytelling, and measurable impact. At A Little Bird, a leading social media marketing agency, we help brands transform their online presence into powerful growth engines. Here’s exactly how the best agencies (like ours) plan, create, and execute social media campaigns that actually deliver results.

Content marketing in social media is so much more than just posting and hoping people notice. It’s about making real connections, building community, and inspiring action. The goal? Turn your brand’s story into experiences people care about—and keep coming back for. In this post, we break down how to approach content marketing in social media in a way that delivers value, inspires action, and builds community, all while tailoring your content to what works best on each platform.

Never have people been less sure of what it is that makes a man. New shifts are placing men in uncharted territory. Rather than wallowing (more…)

The past few years has seen something of a revolution going on down the pub and in the supermarket aisles. Just like provincial cheeses, meats, (more…)

As a CMO, marketer or brand leader, do you feel that you’re truly connecting with your potential consumers? No? Then A Little Bird has a solution. We’ve created (more…)

CES 2017 has shown us we are at a tipping point in tech. The global smart home market is booming and expected to reach $100bn by 2018. As it stands (more…)

We live in a world where everyone wants everything tomorrow. Many start-up brands think incubator sessions and hackathons are designed to get (more…)

This week Kraft Heinz tabled a bid of around £115bn for Unilever, which was politely rejected. Since then, talks have ended and both companies have decided (more…)

McDonald’s took a risk with their recent 'dead dad' ad. Unfortunately for them, it didn’t pay off. The public reaction and negative backlash to the ad (more…)

It was a weekend of joy for Ryanair, reporting a record year with profits rising 6%. Meanwhile, on the other, side of the runway, British Airways (more…)

Social media influencers have made their way into the mainstream of brand marketing and advertising. Their posts fill millions of timelines all over the world, with carefully curated (more…)

Somewhere, as you read this, there’s a millennial entrepreneur who’s referring to their lightbulb idea as “the Uber of the X, Y, or Z industry.” And while these disruptive, (more…)

For many millennials, the idea of an “influencer” is odd. I myself am not one of these select few, but I do speak as someone who knows (more…)

If you’ve been lucky enough to stroll through Facebook’s Menlo Park campus or Google’s headquarters in Mountain View, CA, you know that each seems (more…)