ALB Presents

Challenger mindset. Thinking outside the box, executing a bold positioning and provoking conversation. Being offensive, however, is a label no brand (more…)

The statistics related to great brand activations and experiential marketing continue to turn heads. According to the yearly experiential survey and report, Event Track, not only are brands spending more on brand activation year-over-year, the ROI they are expecting is staggering. When surveyed, “Forty-eight percent of brands realize a ROI of between 3:1 to 5:1

Is there really such a thing as brand love? The proclamation of love is often a fleeting one. While there is no doubt that an individual has love for his or her family, community, or other highly-valued life component, in our culture we “love” a lot of things. We love our cars, our favorite TV

Technology has changed how we do everything – how we learn, make decisions, and interact with each other. Much of marketing is rooted in all three of these things. And technology has offered solutions that improve the consumer experience and better communicate brand value. One technology that is at the forefront for several brand activations

How the automotive industry is embracing experiential retail, the best way to measure a brand activation, & the World Cup's sponsorship woes (more…)

The best ways to measure a live brand experience, why storefront retail is not dead, & how a company's social mission can result in brand growth (more…)

How aligning with a cause can accellerate company growth, the beauty industry's success with FOMO, and improving customer relationships through data. (more…)

Key takeaways Emotion-driven marketing should no longer be based on intuition, but carefully crafted using consumer data and a scientific understanding of its effect on purchasing behavior. The new demographic-based marketing model is understanding audience habits and who they are as an individual, not just age, sex, location and income. Authenticity carries heavy weight in

Key takeaways Several global companies are ditching brand sponsorship and producing their own proprietary live events. Like traditional brand activation, these boost brand affinity and achieve marketing objectives, but they also serve as an additional revenue stream. Dominant brands are acquiring symbiotic start ups that improve their value proposition, marketing capabilities, and/or customer experience. Delivering

Key takeaways: While e-commerce presents a challenge, there are ways to maintain control of brand perception and the customer’s brand experience. Reimagining your company’s existing resources, such as repurposing an underused corporate space, can open the door to a robust and effective marketing campaign. Millennials are a product of their circumstances. The better we understand

Key takeaways Companies are using experiential branding to drive sales and brand loyalty, but they are also using them to transform brand perception in a few short hours. Traditional PR, watch out. Beauty brands have received recent accolades for a skillful and innovative use of social media and other marketing tactics to create conversations with

Key takeaways Conveying a professional image may not be enough. Sometimes it is the transparency in your brand story that will be the most well-received by consumers. Beer brands are finding experiential approaches to be the most effective in combating declining industry sales. The beauty industry is successful in maintaining a dialogue with consumers online

Key takeaways: Marketers need to expand their focus beyond short-term brand building to include sustainable, long-term brand growth. This is better achieved through embracing a combination of customer experience marketing, technology, consumer centricity, and other innovative strategies. Even with social media influencers' increasing impact on consumer behavior, the data show that celebrity endorsements still have

This week’s key takeaways: Designing an inclusive marketing campaign is more successful when it is developed by diverse marketing teams. Social media promotion doesn’t have to stay online. Using traditional marketing methods to bring awareness to digital can boost exposure. The majority of word-of-mouth is still talking place off-line, despite Yelp and other online recommendation