It was a weekend of joy for Ryanair, reporting a record year with profits rising 6%. Meanwhile, on the other, side of the runway, British Airways (more…)
Strategy and Creative
McDonald’s took a risk with their recent 'dead dad' ad. Unfortunately for them, it didn’t pay off. The public reaction and negative backlash to the ad (more…)
This week Kraft Heinz tabled a bid of around £115bn for Unilever, which was politely rejected. Since then, talks have ended and both companies have decided (more…)
We live in a world where everyone wants everything tomorrow. Many start-up brands think incubator sessions and hackathons are designed to get (more…)
CES 2017 has shown us we are at a tipping point in tech. The global smart home market is booming and expected to reach $100bn by 2018. As it stands (more…)
As a CMO, marketer or brand leader, do you feel that you’re truly connecting with your potential consumers? No? Then A Little Bird has a solution. We’ve created (more…)
The past few years has seen something of a revolution going on down the pub and in the supermarket aisles. Just like provincial cheeses, meats, (more…)
Challenger mindset. Thinking outside the box, executing a bold positioning and provoking conversation. Being offensive, however, is a label no brand (more…)
Never have people been less sure of what it is that makes a man. New shifts are placing men in uncharted territory. Rather than wallowing (more…)