Key takeaways Celebrity endorsements have made way for Instagram influencers, who are now making way for micro-influencers, as a prime way for brands (more…)
beauty marketing
Key takeaways: Pop-up retail is far from trendy. It is a key consumer engagement strategy that can have multi-faceted benefits for a brands. During a brand activation or in a brick and mortar environment, merging digital and physical engagement allows for the best user experience. While Millennials love travel, experiences, and authenticity, for many in…
Middle-aged women are seeking a variety of products and services to preserve and enhance their appearance. Here are three tips on how beauty brands can resonate (more…)
How aligning with a cause can accellerate company growth, the beauty industry's success with FOMO, and improving customer relationships through data. (more…)
Is there really such a thing as brand love? The proclamation of love is often a fleeting one. While there is no doubt that an individual has love for his or her family, community, or other highly-valued life component, in our culture we “love” a lot of things. We love our cars, our favorite TV…