Modern consumers expect more of the companies they buy from; more transparency, more authenticity, and more value. They want to have a relationship with a brand. (more…)
brand activations
The statistics related to great brand activations and experiential marketing continue to turn heads. According to the yearly experiential survey and report, Event Track, not only are brands spending more on brand activation year-over-year, the ROI they are expecting is staggering. When surveyed, “Forty-eight percent of brands realize a ROI of between 3:1 to 5:1,…