brand positioning

It was the best of times, it was the worst of times. Four score and seven years ago. Whether it’s a speech, a film, a myth or a memoir, (more…)

Have you ever walked into a grocery store or restaurant and been too overwhelmed to make a decision on what you want? Why does there have to be so many options for ketchup? Why do I need to decide between 4 different types of flour tortillas for taco night? How do I even choose? While