“The idea that consumers are buying from purpose-driven companies is real.” - Norman de Greve, CMO, CVS Health Primed at the intersection between profitability (more…)
brand purpose
We’re living in a time where companies desperately want to become “the Uber” of their space. To be fair, it’s an attractive prospect; to sit at the forefront of your (more…)
“It’s hard not to be romantic about baseball.” – Billy Beane [embed]https://youtu.be/SzgJoB6nY0Y[/embed] In the 2011 Academy Award-nominated film Moneyball, Billy Beane (portrayed by Brad Pitt) responds (more…)
Key takeaways Cause-driven marketing is meaningless unless corporate actions are aligned. But the truth is, in seeking authentic messaging, many brands are revealing (more…)
Despite all of our differences, there is no doubt that at our core we all have something in common. We are human beings. As Aristotle once said, we are “political (more…)
It was a weekend of joy for Ryanair, reporting a record year with profits rising 6%. Meanwhile, on the other, side of the runway, British Airways (more…)
This week Kraft Heinz tabled a bid of around £115bn for Unilever, which was politely rejected. Since then, talks have ended and both companies have decided (more…)