consumer experiences

Your dry January best intentions have inevitably failed and New Year habits are falling away. Now is the time for drink brands to decide (more…)

I’ve tried almost all of the dairy alternatives when it comes to ice cream - almond or oat, cashew or coconut – and I must say, they usually don’t hit the sweet spot the way a typical, creamy, dairy-based ice cream does. It leaves you with a feeling of wanting more. There is just something

By creating immersive experiential marketing campaigns that allow consumers to interact with their products and brand, CPG companies can leave a lasting impact and create a memorable connection. Understanding Experiential Marketing Experiential marketing, also known as engagement marketing or event marketing, is a strategy that focuses on creating unique experiences for consumers. Instead of relying

Field marketing plays a crucial role in promoting beer, wine, and spirits brands. It is a powerful marketing tool that enables brands to interact directly with consumers in a targeted and engaging way. Understanding the significance of field marketing in the alcohol industry is key to developing effective strategies that can drive brand awareness and

Retail sampling can be a powerful tool for CPG businesses looking to engage with their target audience and increase sales. By strategically offering products to potential customers, retailers can create a memorable experience that can leave a lasting impression. In this article, we will explore the concept of retail sampling, its effectiveness, and how you

In the fast-paced world of consumer-packaged goods (CPG) marketing, staying ahead of the trends is key. As we look ahead to CPG marketing trends in 2024, exciting developments are on the horizon that will shape the industry in innovative ways. From the rise of artificial intelligence (AI) to the evolving impact of content and social

Experiential events are all the rage these days. From immersive pop-up installations to interactive brand activations, these events have taken the marketing world by storm. So, what exactly is an experiential event? And why are they so important? In this article, we'll dive deep into the world of creating memorable experiential events and explore the