consumer preferences

I’ve tried almost all of the dairy alternatives when it comes to ice cream - almond or oat, cashew or coconut – and I must say, they usually don’t hit the sweet spot the way a typical, creamy, dairy-based ice cream does. It leaves you with a feeling of wanting more. There is just something

By creating immersive experiential marketing campaigns that allow consumers to interact with their products and brand, CPG companies can leave a lasting impact and create a memorable connection. Understanding Experiential Marketing Experiential marketing, also known as engagement marketing or event marketing, is a strategy that focuses on creating unique experiences for consumers. Instead of relying