Often dubbed the “post-millennials” and “iGeneration”, Gen Z is now the largest generation of consumers – ever – with spending power that’s far more impactful (more…)
Gen Z
This week’s key takeaways: Brands that practice conversational marketing, and are better listeners, are creating more relevant, effective marketing messages. The success of American Eagle’s authentic and “real” marketing demonstrates the immense value that consumers put on transparency. Securing the attendance of influencers at brand events will improve your relationship with them and encourage them…