Stubborn Branding Work Bacardi Branding Work JLB Branding Work Caleb's Kola Branding Work Sobe Branding Work Stok Cold-Brews Branding Work Sobe Branding Work Stok Branding Work Stubborn Branding Work Huawei Branding Project Stok Branding Work Stubborn Branding Work Sobe Branding Work Caleb's Kola Branding Work
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Gen Z

Conversational marketing is key to a brand’s success

This week’s key takeaways: Brands that practice conversational marketing, and are better listeners, are creating more relevant, effective marketing messages. The success of American Eagle’s authentic and “real” marketing demonstrates the immense value that consumers put on transparency. Securing the attendance of influencers at brand events will improve your relationship with them and encourage them…