Stubborn Branding Work Bacardi Branding Work JLB Branding Work Caleb's Kola Branding Work Sobe Branding Work Stok Cold-Brews Branding Work Sobe Branding Work Stok Branding Work Stubborn Branding Work Huawei Branding Project Stok Branding Work Stubborn Branding Work Sobe Branding Work Caleb's Kola Branding Work
arrow_back

Refinery29

How brands can benefit from controversy (A Little Bird Presents)

Key takeaways: Purpose-driven marketing does not have to be philanthropic. Often, brands can benefit from controversy when they take a political stand that they believe in. The data show that personal experience and word-of-mouth recommendations reign supreme when it comes to consumers’ major purchasing decisions. Augmented reality and virtual reality continue to spark marketers’ imaginations…