A Little Bird Presents

Is there really such a thing as brand love? The proclamation of love is often a fleeting one. While there is no doubt that an individual has love for his or her family, community, or other highly-valued life component, in our culture we “love” a lot of things. We love our cars, our favorite TV

The best ways to measure a live brand experience, why storefront retail is not dead, & how a company's social mission can result in brand growth (more…)

How aligning with a cause can accellerate company growth, the beauty industry's success with FOMO, and improving customer relationships through data. (more…)

Key takeaways Emotion-driven marketing should no longer be based on intuition, but carefully crafted using consumer data and a scientific understanding of its effect on purchasing behavior. The new demographic-based marketing model is understanding audience habits and who they are as an individual, not just age, sex, location and income. Authenticity carries heavy weight in