beauty marketing

Middle-aged women are seeking a variety of products and services to preserve and enhance their appearance. Here are three tips on how beauty brands can resonate (more…)

Is there really such a thing as brand love? The proclamation of love is often a fleeting one. While there is no doubt that an individual has love for his or her family, community, or other highly-valued life component, in our culture we “love” a lot of things. We love our cars, our favorite TV

How aligning with a cause can accellerate company growth, the beauty industry's success with FOMO, and improving customer relationships through data. (more…)

Key takeaways: Pop-up retail is far from trendy. It is a key consumer engagement strategy that can have multi-faceted benefits for a brands. During a brand activation or in a brick and mortar environment, merging digital and physical engagement allows for the best user experience. While Millennials love travel, experiences, and authenticity, for many in

Key takeaways Celebrity endorsements have made way for Instagram influencers, who are now making way for micro-influencers, as a prime way for brands (more…)