cannabis marketing

The legalization of marijuana throughout select states in the U.S. and in various spots around the world has created a retail scenario much like that of other “sin” industries, (more…)

Key takeaways Companies are using experiential branding to drive sales and brand loyalty, but they are also using them to transform brand perception in a few short hours. Traditional PR, watch out. Beauty brands have received recent accolades for a skillful and innovative use of social media and other marketing tactics to create conversations with