.webp){kind=small}
How a celebrity CEO’s personal brand can build (or break) a company
As brands seek to become more human, the metaphor of a company as a living being has in some ways become visceral. If a brand is human, then its body is the company’s team, moving together to create a sum that is greater than its parts. Its soul is the brand purpose and driving force
Readmorealb
November 7, 2023