consumer engagement

Historically, experiential marketing has served as the unsung hero for many brands' success. For decades, brands have believed implicitly in the power of "try-before-you-buy" (more…)

In a 2017 study, the American Psychological Association found that 75% of Americans experienced at least one symptom of stress, including anxiousness or nervousness. (more…)

Key takeaways Companies are using experiential branding to drive sales and brand loyalty, but they are also using them to transform brand perception in a few short hours. Traditional PR, watch out. Beauty brands have received recent accolades for a skillful and innovative use of social media and other marketing tactics to create conversations with