experiential marketing

How fitness brands build connections with consumers

We’ve officially made it to February, which for many people, marks the second month of adherence to (or avoidance of) their new year fitness resolutions. (more…)

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alb

November 8, 2023

How emerging CPG brands can win over influencers

Social media influencers have made their way into the mainstream of brand marketing and advertising. Their posts fill millions of timelines all over the world, with carefully curated (more…)

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alb

November 7, 2023

A Bird’s Eye View: Celsius @ Tough Mudder

For a majority of people, finding a fitness routine can be a long process. Not only does it require motivation to find a lifestyle that is sustainable, but the options (more…)

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alb

November 7, 2023