gender-based marketing

Why brands should rethink gender-based marketing

Key takeaways: While brands might be eager to connect with a specific gender through gender-based marketing campaigns, creating campaigns for women that are built on stereotypes can backfire. In vying for Millennials' attention, many brands are missing the mark by neglecting their younger counterparts, Gen Z, who hold significant purchasing power. Beauty brands, which as


November 7, 2023