word-of-mouth marketing

“I hear and I forget. I see and I remember. I do and I understand.” - Confucius The majority of Americans shop online, happily tapping “Add To Cart” buttons on their computers, smartphones, tablets, and other devices. With so much buying and selling taking place in the digital world, it’s quite natural to assume that

Key takeaways: Purpose-driven marketing does not have to be philanthropic. Often, brands can benefit from controversy when they take a political stand that they believe in. The data show that personal experience and word-of-mouth recommendations reign supreme when it comes to consumers’ major purchasing decisions. Augmented reality and virtual reality continue to spark marketers’ imaginations