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Brand Experience

Pop-up shops that think beyond the storefront

It’s clear to everyone that retail is not what it used to be. Sears is closing over 100 stores. 74% of people base purchasing decisions on social media – and that holds true (more…)

Why ecommerce brands need experiential marketing events to thrive

“I hear and I forget. I see and I remember. I do and I understand.” - Confucius The majority of Americans shop online, happily tapping “Add To Cart” buttons on their computers, smartphones, tablets, and other devices. With so much buying and selling taking place in the digital world, it’s quite natural to assume that…

3 ways tech brands insert experiential marketing tactics into the UX

Everywhere you look, brand activations abound. Pop-up shops, festival activations, immersive VR experiences – in the modern era, experiential marketing tactics have become a part of our everyday lives. And as a multitude of brands gain traction and attention for using experiential to create deeper connections with consumers, tech companies may be left scratching their…