It’s clear to everyone that retail is not what it used to be. Sears is closing over 100 stores. 74% of people base purchasing decisions on social media – and that holds true (more…)
Brand Experience
Each year, brands are allotting more of their marketing budgets toward brand activation. In fact, a study recently found that “a growing number of marketers expect to allocate (more…)
The beauty industry loves getting hands-on with its audience. From beauty-focused events to social media idea-sharing, these brands’ emphasis on interaction (more…)
“I hear and I forget. I see and I remember. I do and I understand.” - Confucius The majority of Americans shop online, happily tapping “Add To Cart” buttons on their computers, smartphones, tablets, and other devices. With so much buying and selling taking place in the digital world, it’s quite natural to assume that…
Everywhere you look, brand activations abound. Pop-up shops, festival activations, immersive VR experiences – in the modern era, experiential marketing tactics have become a part of our everyday lives. And as a multitude of brands gain traction and attention for using experiential to create deeper connections with consumers, tech companies may be left scratching their…
When people commit to a healthier lifestyle, soft drinks tend to be one of the first things that they eliminate from their diet. Needless to say, this does not bode well (more…)
For the past 5 years, subscription-based services have grown 100% - every single year. This includes delivery services like Birchbox and Amazon Subscribe & Save, (more…)
For any business, marketing is essential. For start-ups, many prioritize digital, as the nature of the platforms offers a democratization of access to an audience. Digital marketing (more…)
Historically, experiential marketing has served as the unsung hero for many brands' success. For decades, brands have believed implicitly in the power of "try-before-you-buy" (more…)
Fashion is a visually-rich, creative space that is a key component in how individuals illustrate their identity to the world. Embracing an experiential philosophy (more…)