For the past 33 years, Burning Man has gone from a bonfire on the beach to one of the world’s most fascinating counter-cultural events. For many attendees, Burning (more…)
brand experience
Key takeaways Brand bravery is a topic we discuss a lot at A Little Bird, as companies struggle to feel confident in embracing a “larger purpose” (more…)
For a majority of people, finding a fitness routine can be a long process. Not only does it require motivation to find a lifestyle that is sustainable, but the options (more…)
Imagine owning a cosmetics company that boasts 570,000 followers on Instagram, 400,000 on Facebook, and 200,000 more on Twitter – and then one day (more…)
Adidas hasn’t always been the athletic apparel heavyweight it is today. Not by a long shot. Founded nearly 100 years ago in Bavaria, Germany, Adidas’s rise (more…)
“It’s hard not to be romantic about baseball.” – Billy Beane [embed]https://youtu.be/SzgJoB6nY0Y[/embed] In the 2011 Academy Award-nominated film Moneyball, Billy Beane (portrayed by Brad Pitt) responds (more…)
Over the past few months, Fyre Festival has become more than a meme or a trope. It is the ultimate professional disaster; the wreck that we can’t stop pulling over to gawk (more…)
This week’s key takeaways: Brands that practice conversational marketing, and are better listeners, are creating more relevant, effective marketing messages. The success of American Eagle’s authentic and “real” marketing demonstrates the immense value that consumers put on transparency. Securing the attendance of influencers at brand events will improve your relationship with them and encourage them…
Key takeaways: Pop-up retail is far from trendy. It is a key consumer engagement strategy that can have multi-faceted benefits for a brands. During a brand activation or in a brick and mortar environment, merging digital and physical engagement allows for the best user experience. While Millennials love travel, experiences, and authenticity, for many in…
Key takeaways: While e-commerce presents a challenge, there are ways to maintain control of brand perception and the customer’s brand experience. Reimagining your company’s existing resources, such as repurposing an underused corporate space, can open the door to a robust and effective marketing campaign. Millennials are a product of their circumstances. The better we understand…